Regenerative Ranching: The Big Bluff Ranch Way

Ecomm Marketing with the Pitbulls

Join us on Ecomm Marketing with the Pitbulls as we dive into the world of regenerative agriculture with Tyler Dawley of Big Bluff Ranch. Discover how a ranch too small to be commercially viable turned into a hub for high-quality, pasture-raised chickens, and how they're tackling the challenges of direct-to-consumer sales in a market that undervalues quality poultry.

"We're trying to put the bounds on this, like, Hey, you can get the grocery store chicken. It's got some issues with it. But then you could also find people like us who raise super high-quality chicken." - Tyler Dawley

This episode originally aired on our YouTube channel on June 8, 2023.
What We Discussed:

(00:48) The origins of Big Bluff Ranch and the shift from a rich man's toy to a regenerative agriculture pioneer.
(03:13) Implementing holistic management and doubling the ranch's carrying capacity.
(08:58) The transition from direct-to-consumer to wholesale and the impact of COVID-19.
(11:54) The challenges of selling high-quality, pasture-raised chicken in a price-sensitive market.
(19:57) Building a community and educating consumers about the benefits of regenerative agriculture.

4 Takeaways from the Episode:

1. Regenerative Agriculture as a Business Model: "We had actually restored our range lands to the point where we could grow enough grass to carry twice as many cows."
2. Quality Comes with a Price: "There's a little price tag to buying food that makes things better. And that is what I am having to elucidate all the time."
3. The Challenge of Educating Consumers: "Our biggest problem is like, hey, people, your chicken that A is pretty crappy. It's bland doesn't have any flavor... But there is a better chicken."
4. Marketing and Sales Learning Curve: "I am not very good at gathering an audience. And I'm really not good at converting that audience. So, I guess you could say I'm decent at marketing, and I'm mediocre at sales."

Find Big Bluff Ranch: Website.
Find Tyler Dawley on LinkedIn.

Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
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