Gardening and Growth with Scott Fulton of Sun Bulb - Episode 352

Ecommerce Braintrust

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

Today, we're thrilled to have Scott Fulton, Director of Sales and Marketing at Sun Bulb, join us.

In this episode, Scott shares his journey to overseeing Sales and Marketing at an industry-leading gardening company. We delve into how he evaluates and grows newer channels in a long-standing business, along with some valuable gardening tips.

Get ready to uncover insights about Sun Bulb’s impressive product portfolio and their strategic shift into e-commerce.

KEY TAKEAWAYS

In this episode, Julie and Scott discuss:

• Gardening tips from Scott, especially caring for orchids.

• Scott’s career transition from a CPA to his current role in Sales and Marketing at Sun Bulb.

• How his accounting background aids his role in understanding costing, profitability, and enhancing sales strategies.

• Overview of Sun Bulb’s major brands: Better-Gro, Dynamite, and Shurich.

• Unique features and market positions of these brands, including endorsements and innovative products like time-release fertilizers and durable indoor pots.

• The Impact of COVID-19: Sun Bulb’s record sales during the pandemic due to increased consumer interest in home improvement and gardening.

• Strategies that led to sustained growth through subsequent years.

• E-commerce Strategy: Approaching B2C sales without conflicting with established brick-and-mortar relationships.

• The role of Amazon in Sun Bulb’s e-commerce growth and strategies for differentiation.

• Future Plans: Launching live plants on Amazon and the benefits of providing more detailed product information.

• Direct-to-consumer fulfillment logistics for live plants.