Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.
Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.
Topics discussed in this episode:

• How marketing mix modeling works.
• Why adding more ad channels makes attribution messy.
• How the ‘last click’ skews your data.
• Why top-of-funnel is hard to measure.
• What MMM shows that others can’t.
• How AI-driven MMM gives daily insights.
• Why the real ‘source of truth’ is human.
• How to link offline sales to digital ads.
• Why omnichannel brands gain most from MMM.
• What the MMM ‘aha moment’ looks like.
• Why one metric won’t scale your business.

Links & Resources

Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/y2v7t7fx

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