Unbiased eCom Forecasting Starts with a Reality Check

Ecommerce Playbook: Numbers, Struggles & Growth

In this episode of the Ecommerce Playbook Podcast, we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times.

Inspired by our upcoming Sharpen Your Skills episode, this discussion unpacks why many brands struggle with overly optimistic forecasts and how an unbiased, data-driven forecast can provide the reality check needed to reset and rebuild.

Key Topics Covered:

- The E-Commerce Intervention – Why many brands today need a forecasting “intervention” to identify the cold, hard reality of their current state.

- Rooting Forecasts in Reality – How unbiased, third-party forecasting exposes overestimations and reveals realistic growth targets.

- The Power of Data-Driven Forecasting – Why accurate forecasting starts with data, not desire — and how this truth can save your business.

- Aligning Ambition with Attainability – How to set aggressive yet achievable goals using accurate forecasting models.

- Forecasting as a Growth Lever – Why your forecasting process can be the difference between stagnation and sustainable growth.

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If you’re feeling stuck, overwhelmed, or unsure how to set meaningful growth targets, this episode will help you reset your approach and build a forecast rooted in reality.

Show Notes:

- Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation.

- The Ecommerce Playbook mailbag is open — email us at [e-mail] to ask us any questions you might have about the world of ecomm