038: Kat Garcia, Founder @ Email Science Email Marketing Agency

eCommerce Uncovered

In this episode, Matt Lady and Kat Garcia (Founder of Email Science), discuss retention strategies using email marketing, how they’ve changed in the last 5 years, the importance of having a community and her thoughts on Black Friday & Cyber Monday. Kat dives into how she’s helping her clients get ready for both, if you should do it at all and how it affects revenue for Q3, Q4 and even Q1. They also discuss bundles, bogos, free gifts, buy one get one free, what to do during the sales period of Black Friday, mistakes to avoid and what to do after Black Friday (when the magic happens). Lastly they talk about how she uses flows vs campaigns, best practices, welcome sequences, thank you emails, asking for reviews, when to re-engage customers and much more!

👑 Huge thanks to our sponsor SheerID.
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👑Check out our other podcast Brand Builders
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

Subscribe to Kat’s Newsletter: https://www.katgarcia.com/newsletter

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH KAT GARCIA
🌐 Website: https://www.emailscience.com/
🌐 Website: https://www.katgarcia.com/
🐦Twitter: https://twitter.com/heykatgarcia
🖇️ LinkedIn: https://www.linkedin.com/in/katggarcia/

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