Healthcare Communicator - Performing a Vital Function

EJB Talks: Rutgers Bloustein School Experts

This week on EJBTalks Stuart Shapiro welcomes Bloustein alum and current Bloustein School Advisory Board member Moses Salami EJB (Public Health) '11. As the Director of Business Development and Marketing at St. Michael's Medical Center in Newark, NJ, Moses describes his path into the health administration and marketing fields. He details how a class during his senior year with Bloustein School Professor Vince Joseph opened his mind to a non-clinical health career. He talks to Stuart about healthcare marketing -- from service information to community engagement, focusing on population education and prevention practices. The two also talk about how marketing and communications were integral in keeping the hospital community, both internal and external, safe and informed during the COVID crisis. Stuart and Moses then look toward the future of health care and the biggest challenges the industry faces. Moses ends the discussion with some great advice for current and future students and alumni.