Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources)

Email Einstein Ingenious eCommerce Email Marketing by Flowium

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.
Watch the full video here!

You’ll Learn

• Understanding GIFs: pros, cons, and strategic moves for successful email marketing
• Increase clicks: how to craft compelling emails with GIFs
• GIFs that pass spam filters: Ensure deliverability without losing engagement
• Weighing the pros and cons of GIFs in email signatures
• GIFs demystified: Top resources for impactful and relevant content
• And more!

Resources Mentioned in This Episode

• Asana
• Animated Email: A Brief Guide For Marketers With Examples
• Andriy’s LinkedIn
• #151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations
• How to add a countdown timer to your email
• Countdown Timers in Email Marketing Boosting Conversions
• What is an AMP email?
• Solo Stove
• Chubbies Shorts
• Strava
• Apple
• Cheese and Wine Traders
• Canva
• Adobe Photoshop
• GIPHY - Be Animated
• Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
• ActiveCampaign - Email Marketing, Automation, and CRM
• ConvertKit: The creator marketing platform
• Mailchimp: Marketing, Automation & Email Platform
• MailTimers: Countdown Timers for Email
• MotionMail: Countdown timers for email
• CountdownMail: Countdown Timers for Email
• Mens Wooden Watches by JORD
• CleverGIFs – Say No To Boring Emails
• Feastables - Feast Like A Beast
• Really Good Emails
• Enjoy The Wood
• Avaline: Best Organic Wine Brand | A New Standard in Wine
• Leave an Apple review & get a Flowium gift

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