Marketing the Metaverse

Endless Coffee Cup: Digital Marketing Education

The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people.

But is Meta's vision what we really want? Do we really want to have a virtual coffee with someone while wearing a 500 gram headset? 500 grams is the weight of a hedgehog! Or, to be more precice - a little more than a pound. Will we attend virtual conferences, Zoom showed us that we would attend meetings - if we had to...

What is hype, what do people actually want, and what are some tangible promises of the Metaverse? Come along for the conversation as Raquelle Zuzarte gives us a guided tour of what we can expect in Web 3.0.

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