The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM

Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.

In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.

Hope you enjoy!

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