51 | Jamie Ager | Using Brand to Solve Big Problems
Manage episode 307835570 series 2930525
As a fourth-generation farmer, today's guest wanted to move beyond creating a successful and sustainable business for himself, his family and his community. He saw an opportunity to make real change in the food system.
In today's episode of the EPIC Entrepreneurs podcast, Bill sits down with Jamie Agar, owner of Hickory Nut Gap, a business that partners with other farmers to provide 100% grass-fed beef and pasture-raised pork.
Their focus has been on regenerative agriculture, the process of managing land, water and soil as a complete ecosystem. It helps promote biodiversity through increased soil health, increased organic matter, and increased water holding capacity.
You'll discover a little of Jamie's background as a fourth-generation farmer and his goals for Hickory Nut Gap.
You'll learn about the concept of regenerative agriculture, and Hickory Nut Gap's vision of bringing real change to the food system.
You'll discover why Jamie believes that brand can be used as a tool to solve big problems.
You'll also learn the importance of viewing farming as a business and why many farmers fail to do so.
Join Bill and Jamie for this fascinating and informative conversation.
Enjoy!
What You’ll Learn in this Show:
- A little of Jamie's background as a fourth-generation farmer and his goals for Hickory Nut Gap.
- The concept of regenerative agriculture, and how it's helping to bring change to the food system.
- Using brand as a tool to solve big problems.
- The importance of viewing farming as a business and running it as one.
- And so much more...
Resources:
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But It Doesn't Have to Be...
Join The Entrepreneur Experience.
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