#29 Douglas Ferguson: Beyond The Prototype

Etch Podcast

In this episode, we talk about his new book, which serves as a roadmap for navigating the fuzzy area between ideas and outcomes

Have you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision.

Music: Sunrise by Ilya Marfin