165: Mastering Budget-Friendly Marketing Strategies for Events ft. Nicole Jacobson

Events: demystified Podcast

In this episode of the Events Demystified Podcast, host Anca Platon Trifan kicks off the 10th season with a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag.

Please Subscribe https://www.youtube.com/@eventsdemystifiedpodcast/videos?sub_confirmation=1 Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources, and learn how Nicole blends fun with her professional expertise. 00:00 Welcome to Season 10 00:56 Introduction to the Podcast and Host 02:09 Guest Introduction: Nicole Jacobson 02:55 Nicole's Unique Background 06:38 Journey into the Events Industry 09:01 Marketing Strategies for Small Businesses 12:44 Key Metrics for Marketing Success 16:16 Social Media and Marketing Analytics 19:05 Effective Marketing Strategies 25:01 Exploring Different Platforms 30:22 Embracing Authenticity in Marketing 31:10 Creating Engaging Content: Tips and Strategies 31:33 Sponsor Shoutout: TreeFan Events 32:24 Welcome Back: Budget-Friendly Marketing Strategies 33:09 Content Creation: From White Papers to Quick Videos 38:31 Leveraging Technology for Marketing Success 41:55 SEO and Keyword Strategies for Small Businesses 45:38 Connecting with Customers and Industry Insights 51:18 Balancing Work and Wellness in the Events Industry 55:44 Final Thoughts and Farewell

--------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast

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