Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

תוכן מסופק על ידי Louis Grenier and Louis Grenier | Marketing. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Louis Grenier and Louis Grenier | Marketing או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

6M ago 55:11

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This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

(00:00) - Intro
(02:31) - Customer obsession vs Competitor obsession
(05:37) - Is competitive intel only for B2B SaaS?
(08:36) - Defining competitive intelligence
(15:16) - How do you identify threats?
(16:52) - Practical case with a cinema
(22:08) - How to start a competitive intelligence department?
(27:09) - How to consolidate your research and apply it?
(35:59) - How do you assess the maturity of a category?
(43:12) - The number one tip to find differentiators
(47:53) - Andy's biggest win
(51:00) - Outro

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