The Power of IP & Social Media in Building a Million-Dollar Product

Everything Intellectual Property

In this interview, Angus Willows discusses the creation of his innovative Kangaroo Hanger and the role intellectual property played in protecting his invention. From filing a provisional patent on a budget to navigating manufacturing challenges in the U.S. and China, Angus shares his journey of turning a college idea into a viral, multimillion-dollar product. He talks about securing patents, building a following through viral videos, and landing deals with major retailers like Walmart and Target. If you're an entrepreneur looking to protect your ideas and scale your business, this video is packed with insights on patents, investing, and the power of consistency. #invention #patent #intellectualproperty #investing #inventions #money #manufacturing #successstory
#trademarkregistration #trademarkspatentsandcopyrights #businessofdesign #infringement #shafrasul
CHAPTERS:
00:00 - Angus discusses the biggest breakthrough and challenge in business
01:14 - Intro to the journey of entrepreneurship
01:56 - Angus describes the innovative Kangaroo Hanger
06:46 - Navigating the patent process: lessons learned
13:23 - Surprises in traditional hanger design improvements
17:42 - Getting started with your entrepreneurial idea
21:02 - Steps to enter the retail market successfully
27:54 - Capitalizing on virality for business growth
32:51 - Reasons for manufacturing in the US
38:13 - Breaking into Walmart: the journey
43:30 - Biggest breakthrough and challenge of the business
47:16 - The entrepreneurial mindset: always a goal?
53:40 - Understanding calculated debt in business
1:00:00 - Planting seeds for future business opportunities
1:01:03 - How to Follow Angus on social media
1:02:40 - Outro and final thoughts