The Inside Scoop of Trujoy with Charlie Gentry

Everything Is Up

Charlie Gentry, founder of True Joy Yogurt, shares his journey from geologist to yogurt entrepreneur in this captivating podcast episode. The conversation explores Charlie's passion for healthy living and cooking, as well as his inspiration for creating a healthier alternative to calorie-laden ice cream during his triathlon training. Despite setbacks and the need for more staff, Charlie's determination to succeed shines through. The conversation also delves into the challenges of finding reliable vendors and manufacturing partners, as well as the frustrations of dealing with regulations in the dairy industry. The importance of promoting healthy eating awareness and making the healthy choice the easy one is highlighted. Overall, the conversation highlights the enthusiasm and potential of True Joy Yogurt and its positive impact on people's lives.

Episode Outline:

(00:00:02) Charlie Gentry: From Geologist to Yogurt Entrepreneur

(00:06:14) Entrepreneur's Journey in Creating Healthier Ice Cream

(00:13:04) Truejoy: From Idea to Product

(00:20:11) Challenges in Finding Good People

(00:27:30) The Importance of Healthy Food Choices

(00:34:18) Promoting Healthy Eating Awareness

(00:40:59) True Joy Yogurt

Quotes:

(00:03:42) When you're turning your life savings into ice cream, you really want to work hard to find somewhere to go with.

(00:11:17) You just got to be ready to jump in head on and you can't do it halfway.

(00:14:32) If I had it my way, this time in a year we'd be in the Southwest Division or Southeast Division of one of those bigger natural grocery chains.

(00:26:53) Truejoy yogurt's mission is to make the world a happier and healthier place by making a healthier choice, the easy one.

(00:29:14) I think that it's a lot easier to stay healthy than to get healthy.

(00:38:18) I don't think anyone gets up in the morning and intentionally says, let me see how I can kill myself ten years early. I don't think that they do that intentionally. I think that they go with the flow. It's easy. Quick, push the easy button. I don't want to have to think about it. I really just want to be able to go about my day the easiest possible way out there because people, they're busy.

(00:41:24) Those emails that you're going to get and those as people are just crying because your product has made such a difference in their life, those are the things that will fill you up, will move you from, I don't want to do this, I'm tired to I gotta go get more of these out there.

Social Post:

🎙️ Exciting News! 🎉

Introducing "Everything Is Up" podcast, where extraordinary success stories come to life! 🌟

In this episode, host Tammera Hollerich interviews Charlie Gentry, the mastermind behind True Joy Yogurt. 🍦

Discover how Charlie's mom played a pivotal role in naming the company and how they went from delivering out of a forerunner to landing a spot in Central Market within just 31 days! 😱

But that's not all! Charlie's background as a geologist adds a unique twist to his journey, proving that passion and determination can lead to incredible achievements. 💪

If you're looking for inspiration and a taste of true joy, this episode is a must-listen! Tune in now and be prepared to be amazed! 🎧✨

#EverythingIsUpPodcast #TrueJoyYogurt #SuccessStories #Inspiration #PassionAndDetermination

🚀 Exciting News! 🚀

🎧 Have you heard of the podcast "Everything Is Up"? 🎧

In their latest episode, they dive into a fascinating conversation between Tammera Hollerich and Charlie Gentry, the mastermind behind a revolutionary ice cream brand called True Joy! 🍦

Charlie's passion for triathlons and clean eating led him to create a healthier ice cream option that's both nourishing and delicious. 🌱

But here's the twist: Charlie's entrepreneurial journey is not just about ice cream. He's a go-getter who's determined to make his mark in the world, even if it means working long hours and putting relationships on hold. 💪

In this episode, you'll discover:

✅ The inspiration behind True Joy and its mission to redefine ice cream.

✅ Charlie's relentless pursuit of success and the challenges he faces as a solo entrepreneur.

✅ His love for the great outdoors and how it fuels his creativity.

And that's just the tip of the iceberg! 🏔️

If you're ready for an inspiring story of passion, perseverance, and mouthwatering ice cream, tune in to the latest episode of "Everything Is Up" now! 🎙️

Listen here: [Insert podcast link]

Don't miss out on this incredible conversation that will leave you craving for more! 🍨✨

#PodcastAlert #EntrepreneurLife #HealthyIndulgence #TrueJoyIceCream

📣 Attention all book lovers! 📚 Have you ever read Ayn Rand's "Atlas Shrugged"? It's a game-changer! But if you're looking for an entertaining read, let me introduce you to "The River of Doubt" by Teddy Roosevelt. It's an incredible story of his exploration in the Amazon. 🌿

Now, let's pivot to something exciting! Have you heard of the visionary podcast "Everything Is Up"? In their latest episode, Tammera Hollerich and Charlie Gentry discuss their journey with Truejoy, a delicious frozen Greek yogurt brand. 🍦

From starting during COVID to envisioning a coast-to-coast presence, this episode is packed with inspiring insights. They even share their pivot point that brought Truejoy back into the spotlight! 🌟

If you're curious about their early starts, setbacks, and the science behind making ice cream, this episode is a must-listen. Trust me, it's a scoop of knowledge you don't want to miss! 🎧

Tune in to "Everything Is Up" and discover the sweet success story of Truejoy. 🍨 Don't forget to grab a pint of Truejoy for your next Tuesday night sweet treat! 😋 #EverythingIsUp #Truejoy #PodcastEpisode

Blog Post:

Introduction:

Welcome to another episode of "Everything is Up," where we dive into the real-life stories of successful individuals. In this episode, host Tammera Hollerich interviews Charlie Gentry, the founder of True Joy Yogurt. Join us as we explore Charlie's inspiring journey from geologist to yogurt entrepreneur, highlighting his passion for healthy living and cooking. We'll delve into the challenges and development of True Joy Yogurt, emphasizing the importance of healthy food choices and promoting awareness of nutritious options. Get ready for a conversation filled with practical advice and data-driven insights.

Charlie's Mission to Bring Joy to the Community:

True Joy Yogurt, as the name suggests, aims to bring joy to the community through its delicious and nutritious frozen Greek yogurt. Charlie's mom actually suggested the name "True Joy" over other options like "Atlas Yogurt." It's a clever play on words, with "yogurt" spelled backward and a "j" added. Charlie had to go through the trademark process to secure the name, highlighting his commitment to his vision.

Early Success and Expansion:

Although True Joy Yogurt is still in its early stages and currently only available in Texas, it has already made significant strides. The company launched in June of 2023 and quickly landed a deal with Central Market, a prominent supermarket chain. Initially, Charlie personally delivered the yogurt himself using a forerunner and dry ice. This quick success with Central Market was unexpected but fortunate, and it propelled True Joy Yogurt forward.

Charlie's Background and Passion for Health:

Before venturing into the yogurt industry, Charlie had a background in geology and worked in the oil and gas industry. However, his passion for healthy food and cooking was always present, using it as a way to show affection to friends and family. This passion led him to create the recipe for True Joy Yogurt, transitioning it from a home kitchen to a commercial product.

Challenges and Determination:

Like any entrepreneurial journey, Charlie faced numerous challenges along the way. Finding good vendors and manufacturing partners took a long time, and not forming a board of mentors and coaches proved to be a significant setback. Additionally, navigating the dairy industry regulations has been a major obstacle for True Joy Yogurt. While Charlie hasn't had the time or capacity to fight against the outdated dairy laws, Tammera believes he will eventually take on the challenge of updating them.

Spreading the Joy and Encouraging Healthier Choices:

Charlie's mission with True Joy Yogurt is to make the world happier and healthier by promoting healthier choices. However, he acknowledges that healthier choices require more effort compared to convenient, unhealthy options. Tammera and Charlie discuss the lack of knowledge in society about unhealthy prepackaged meals and the importance of making healthy choices easy and accessible.

The Impact and Potential of True Joy Yogurt:

True Joy Yogurt has received positive feedback from customers, who often send emails expressing their satisfaction. Charlie emphasizes the importance of spreading the word and sharing a pint of True Joy with others. He plans to implement a "buy a pint, give a pint" promotion to further spread the joy and make a positive impact.

Looking Ahead:

Charlie's vision for True Joy Yogurt includes expanding its reach to larger natural grocery chains, eventually expanding coast to coast. He envisions visiting stores and demoing the product to learn about different markets. By focusing on developing and refining the product, Charlie aims to provide a healthier alternative to traditional ice cream, with clean and nutritious ingredients.

Conclusion:

Charlie Gentry's journey from geologist to yogurt entrepreneur is a testament to his determination and passion for promoting healthier choices. True Joy Yogurt is making waves in the industry, with its delicious frozen Greek yogurt offering a guilt-free indulgence. As consumers, it's essential to prioritize our health and make informed food choices. By supporting companies like True Joy Yogurt, we can contribute to a happier and healthier world. So, why not give True Joy Yogurt a try and spread the joy to those around you?

Resources:

• The Everything is Up Podcast

Connect with Tammera Hollerich:

• Website
• Facebook
• LinkedIn

Connect with Charlie Gentry:

• LinkedIn
• Facebook

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