009 – Greg Hickman – Mobile marketing strategist & execution expert

Expert Empire | Conversations with entrepreneurs, innovators and personal development experts with host Marshall Stevenson

Greg Hickman is a mobile marketing expert and the voice behind Mobile Mixed an awesome podcast and website full of amazing mobile marketing information. Greg is a mobile strategist, consultant and speaker. And yes, he gets it out of me that I’ll be attending New Media Expo in Las Vegas, NV January 4-6, 2014.

I could go down a rabbit hole here talking about being sure to connect with me in Vegas in January, which would honestly parallel the conversation that we had. There were definitely many paths the conversation could have taken but we ultimately stuck with utilizing mobile strategies to grow your audience and platform.

Greg reveals a few key things in this episode including how he actually defines mobile marketing – and you just might be surprised at some of the things he considers mobile marketing. We also cover some mobile marketing best practices including the four things you must do today to ensure mobile success.

I hope that you enjoy today’s conversation with Greg Hickman. I’m certain that it’s just a matter of time until we chat again about so many more things mobile.

One last thing, if you could do me a favor and and head over to iTunes to leave a rating and review for Expert Empire I would be very grateful.

Welcome to the Empire!

Experts mentioned

David Siteman Garland
John Lee Dumas
Amy Porterfield
Pat Flynn (again; seriously must connect with him for the show)
Chris Garrett
Clay Collins
Jeremy Frandsen
Jason van Orden

Resources

Avoid this $47M mobile marketing mistake (the Jiffy Lube story)

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