EP08 - SEO & Data - Metrics That Matter Explicit Content podcast

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

לפני 6 ימים18:09

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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Explicit Content Podcast « »
EP08 - SEO & Data - Metrics that Matter

לפני 6 שנים 50:15

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תוכן מסופק על ידי The Pop-Marketer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Pop-Marketer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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47 פרקים

#Business #Marketing #Enterprise Marketer

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EP08 - SEO & Data - Metrics that Matter

Explicit Content Podcast

published לפני 6 שנים

שתפו

MP3•בית הפרקים

תוכן מסופק על ידי The Pop-Marketer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Pop-Marketer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

… continue reading

47 פרקים

#Business #Marketing #Enterprise Marketer

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Creative Capital & Startup Pop w/ Brentos Fernandez 55:41

לפני 4 years55:41

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This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building. Brentos talks about how a design & art kid found his way from advertising to the world of venture capital. We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing. We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients. Links: Find out more about LISTEN: https://www.listen.co/team/ The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq Connect on LinkedIn: https://www.linkedin.com/in/brentosfernandez https://www.linkedin.com/company/listenventures/ Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox https://www.pop-marketer.com/ Signup to join the Pop-Marketing community: https://mailchi.mp/4275ff333e91/popmarketing…

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Delivering Disney w/ Scott Jones 1:14:10

לפני 4 years1:14:10

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Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants. Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic. We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent. LINKS: Follow Scott Jones: @ruckusjones Connect on LinkedIn: https://www.linkedin.com/in/scott-jones-641a2525 Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/…

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The Science of Play & Muppets w/ Anna Jordan Douglass PhD 55:17

לפני 4 years55:17

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55:17

Anna Jordan Douglass, the founder and Chief Creative Officer of Makefully, a studio & consultancy specializing in research, design and production of educational media, technologies & learning environment for kids. A former VP of digital development & Interactive at the iconic Jim Henson Company, A PhD of creative education from University of Wisconsin & now at Makefully she’s working with every big name in children’s entertainment & education to bring kids directly into the creation process w/ a co-design method she’s adapted all around the ideas of interest-driven learning & purposeful production. Anna is not your every day creative mind, but she sure the hell is one of my favorites, taking principles of science & academia and applying them to prove that not only can learning be fun, but that it must be. If you’re a youth marketer, a creator of content for kids, or if you’re a parent, I think this one is a must-listen. Find out more about Anna & the Makefully team: https://makefullystudios.com/ https://www.linkedin.com/in/annajordandouglass/ Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/…

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Dolly Parton is My Spirit Animal w/ Rosie Yakob 1:07:41

לפני 4 years1:07:41

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1:07:41

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes: ”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21 ”We all have to be uncomfortable to learn and grow.” 60:37 http://geniussteals.co/ https://learn.schoolofstolengenius.com/members/posts https://geniussteals.substack.com/ (Strands of Genius Newsletter) IG Handles:: @rosieyakob Twitter: @rosieyakob…

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Mondo & the Future of Hollywood w/Paul Hogan 1:03:03

לפני 4 years1:03:03

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1:03:03

Talking Mondo, the pop culture phenomenon that gives fans physical representations of their fandom through posters & vinyl records. Also a rundown of how Hollywood is working/or not working within the pandemic and the future of Hollywood production. Paul Hogan is a director, creative motion designer, and illustrator. He is a multi-disciplined director and creative who approaches everything with a visual mindset and a sense of wonder and humor. In this episode with Paul, he will share with us his story of how he began his career as a Graphic and Motion Designer. Paul also gained notoriety with self-produced “Fan Made” Movie trailers, which went viral and caught the attention of the press and movie studios and eventually landed him a job as a Director of Creative Production for an ad agency. Paul also spent the last few years creating and directing entertaining branded content for E! Online, CBS Films, Lionsgate, ANA Airlines, and Toyota. He has also directed network series for Fusion, TruTv, and Playboy. Quotes: “Necessity breeds invention” 27:37 “This is capitalizing on the fact that we feel we literally need to own a piece of it” 37:54 Links: Website: https://paulghogan.com/ Instagram: @garrisondean Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/…

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Playstation Nation w/ Jason Elm 1:00:09

לפני 4 years1:00:09

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1:00:09

Joe talks with Jason Elm about his rad career running and building creative campaigns for big brands and even SuperBowl ads. Jason finally gives Joe the skinny on his 6 years running the Sony PlayStation account and we get a really cool window into the PS3 era and what it's like running creative point on one of the largest fandom's in the world. Deeply caring about the people he works for with who they create for, Jason will dive deep with us in the world of creative marketing and the impact it creates for the brand not only to appear appealing to consumers but also to the connection it creates. “If you're not going out there filling your bucket, you've got fewer things to work with.” 11:20 Links: Website: https://www.thebestofelm.com/ Twitter: https://twitter.com/JasonElm Instagram: https://www.instagram.com/jasonelm/ Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/…

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Air Guitar Hero w/ Eric “Mean” Melin 39:37

לפני 4 years39:37

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39:37

“Strange things are afoot at the Circle K.” We are joined by Eric Melin an award-winning business communicator and senior social media community manager. Best known as the 2013 World Air Guitar Champion, and a tireless ambassador for the sport of competitive air guitar, one of Eric’s dream is to achieve world peace. In this episode, Eric will walk us through the amazing world of competitive air guitar, it’s nature, and how fascinating the sport is which has been enjoyed by thousands of music enthusiasts all around the world. Eric will also share with us their upcoming events and adjustments due to the COVID situation as they push through with their virtual events in hitting their 25th anniversary this year. Follow Eric Melin on Social Media Twitter: @SceneStealrEric visit Air Guitar World: https://airguitarworldchampionships.com/ "How Air Guitar Can Reveal Your Own Creative Process | Eric Melin | TEDxLawrence" - https://bit.ly/3hp9S29 Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/…

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You Can't Spin a Story Into Existence w/ Jeff Sweat 1:01:41

לפני 5 years1:01:41

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1:01:41

Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds. You can find Jeff's new book SCORPION on Amazon: https://www.amazon.com/Scorpion-Mayfly-Jeff-Sweat/dp/1250139228/ref =sr_1_1?dchild=1&keywords=scorpion+book+jeff+sweat&qid=1598326884&sr=8-1 His PR consulting agency Sweat+Co and Agencies Under Quarantine: https://www.sweatandco.com/ Jeff on Twitter: https://twitter.com/jeffsweatbooks?lang=en Check out the Pop-Marketer: https://www.pop-marketer.com/…

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Media Literacy in 2020 w/ Michelle Ciulla Lipkin 56:43

לפני 5 years56:43

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56:43

This is our final Pop-Marketing Podcast on this feed, please go to our new link and subscribe! https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 Are you a media literate person? Michelle Ciulla Lipkin is the Executive Director of NAMLE, the National Association for Media Literacy Education. We talk about what media literacy is and how 2020 shown us why it's a critical skill set for a generation growing up online. If you work in media in any capacity, this episode is a must listen and if you don't, it's probably just as important to know more about media literacy & how we help make it a fundamental part of education as reading & writing. Find a ton of media literacy resources, become a member and donate at the NAMLE website https://namle.net/ Connect w/ Michelle https://www.linkedin.com/in/michelle-ciulla-lipkin-4b842369/ Connect w/ Joe & Signup to Pop-Rocks, the Pop-Marketing email (now with 0% boring stuff) https://www.pop-marketer.com/ Joe Twitter https://twitter.com/joenormal Pop-Marketer on Instagram https://www.instagram.com/popmarketer/…

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Creativity in Constraints w/ John Kreicbergs 53:12

לפני 5 years53:12

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53:12

Just one more week before this podcast link goes silent, but no fear, The Pop-Marketing Podcast has a new home here https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 Or just search for The Pop-Marketing Podcast wherever you listen to podcasts! This week on The PMP Joe talks w/ John Kreicbergs about pivoting into virtual events with Planet Comicon, The Musicology of 19th century Russia & the beautiful ways that despite creativity finds a way to flourish, especially during a pandemic. Connect w/ John linkedin.com/in/johnkreicbergs https://twitter.com/patchchord https://patchchord.com/ Connect w/ Joe & Pop-Marketer https://www.pop-marketer.com/ https://twitter.com/joenormal https://www.youtube.com/channel/UCvo9JRUI_QwTOVXprbKPoBQ?view_as=subscriber…

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Breaking Ideas Down In LA w/ Andre Filip 58:50

לפני 5 years58:50

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58:50

A sneak preview of an episode of The Pop-Marketing Podcast with Joe Cox. Subscribe or follow us here! https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 Joe talks with OG Pop-Marketer & creative entrepreneur, Andre Filip about working and living in the Pop-Marketing mecca of Los Angeles. Andre talks about beginning his career at an iconic entertainment ad agency, creating a culture of breaking ideas down to build them up, how to make great ideas at the speed of lightning , and launching TikTok in the US. Check out ELA: https://www.ela1.com/ Check out Pop-Marketer: https://www.pop-marketer.com/…

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Paranormal Pop-Marketing w/ Tim Canton 1:11:21

לפני 5 years1:11:21

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1:11:21

A sneak preview of an episode of The Pop-Marketing Podcast with Joe Cox. Subscribe or follow us here! https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 https://www.spreaker.com/show/the-pop-marketing-podcast Joe speaks w/ Paranormal Pop-Marketer Tim Canton about everything from brand experiential in a post-Covid19 world, paranormal in popular culture, & some inside scoop of building ARG for Stranger Things & Stephen King's IT. Tim drops some Pop-Marketing principles on you that will transmute any marketer into a pop-marketing primer. https://timkccanton.com/ https://www.pop-marketer.com/ Explicit Content Podcast will be taking a bit of a break while we reconfigure and re-energize. Thank you so much for 2 years of amazing marketing content.…

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Muggles & Wizards of Marketing w/ Justin Lines 38:27

לפני 5 years38:27

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38:27

In the 2nd part of our interview w/ Justin Lines, we get into the details of how he accomplished his research and the insights that came from it, the wizard vs muggles mentality of strategists & 2 different archetypal audiences that marketers create for, the magician & the rockstar audience. All of Justin's research on comedy & marketing strategy can be found at his website for free! https://justinlines.com/ Find out more about Joe and Pop-Marketing here: https://www.pop-marketer.com/ Connect with Justin & Joe on social: https://twitter.com/justinlines1?lang=en https://twitter.com/joenormal?lang=en https://www.linkedin.com/in/justin-lines-86913bab/ https://www.linkedin.com/in/jocox/…

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What Makes Comedy Funny and Marketing Interesting? w/ Justin Lines 33:20

לפני 5 years33:20

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33:20

How do comedians reveal the funny? And how can this make you a smarter marketer? Justin and Joe talk about Justin’s research with the University of Edinburgh on the equation of what makes comedy funny and how marketers can use this to make their content & strategies more interesting. Where to find Justin: LinkedIn: Justin Lines Twitter: @justinlines1 Instagram: @linesbro To get his research: justinlines.com Kantar: consulting.kantar.com Where to find Joe: LinkedIn: Joe Cox Twitter: @joenormal Instagram: @popmarketer Pop-Marketer: pop-marketer.com Enterprise Marketer: enterprisemarketer.com Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp18…

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Marketing is All About Identity & Funko Pops, with Shane Kemp 40:15

לפני 5 years40:15

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40:15

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