043: Everything leads to something with Patrick Morrison, Furious Goose

Fashion Insiders & Co

Meet Patrick Morrison - a trained artist, turned branding and graphic design consultant, turned chief of Everything at Furious Goose - a luxury silk scarf and accessories fashion brand.

Over the last five-plus years of growing his business and even personal brand, he has mastered the light-hearted approach to growing a brand and found a happy medium of working hard and enjoying the success and opportunities that come as a result of his hard work even harder.

Episode Notes
In this episode discover:

• What made Patrick launch his brand and why he chose scarves;
• Why he manufactures in the UK and how this helped him launch and grow his brand;
• What manufacturing challenges he experienced and how he manages the manufacturing process;
• What is his sales model and how he is building his luxury accessories fashion brand
• How he has used the wholesale retail method as a strategy to grow his business
• Why PR is challenging "nut to crack"
• How to network and build relationships strategically
• What he will do differently if he started all over again
• What was the biggest mistake he made that he wouldn’t make again
• The importance of having your brand coherent across all touchpoints and the role it plays in advertising

Resources:
Connect with Patrick and discover the Furious Goose luxury accessories fashion brand:
Website: https://furiousgoose.co.uk/
Instagram: @furiousgoose
About the Podcast Host:

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.
Contact Method:
Fashion Insiders & Co
official website: http://fashioninsiders.co/
Instagram: @fashioninsidersco

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