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Marketing & Branding: Where Is the Consumer? Interview with Superstar CMO Geoff Cottrill
Manage episode 320831776 series 3318277
תוכן מסופק על ידי Peter Csathy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Peter Csathy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Marketing and branding expert Geoff Cottrill - a long-time Chief Marketing Officer and senior executive at Converse, Coca-Cola and other major brands - joins Peter for a live CREATV University conversation and Q&A about Geoff's insights. How should marketers/branding specialists think of advertising in this multi-platform world? How should they think of their customers? How can they be successful? And what defines "success"? Geoff also takes us down a journey through his fearless career, lessons learned along the way, how he incorporated his love for music all along the way, and how young people can break out in the world of marketing. Learn more about CREATV U and its mission at http://www.creatv.media/creatv-university.
Reach out to host Peter Csathy at peter@creativemedia.biz, and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.
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