Rebook Tries to Rebound. Reimagine. Rebrand.

Field to Rim by Seltzer Sports

Field To Rim Podcast By Seltzer & Sports Sneakers & Kicks! Rebook Tries to Rebound. Reimagine. Rebrand. We discuss the sneaker company's attempt to rebrand and reimagine itself as a world contender in basketball sneakers and apparel post Allen Iverson era through the creation of a basketball division headed by Iverson and Shaquille O'Neal and their attempts to secure Shawn Carter "Jay Z", NBA Player Devin Booker and others.