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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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אהבתי28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Fast and Furious Marathon: Part 2
Manage episode 365505769 series 3428226
תוכן מסופק על ידי New School Critics. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי New School Critics או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The first part of the Fast and Furious Marathon went pretty smoothly. But Part 2...well, the conversation intensifies. It gets furious, if you will. In this episode, Chris and Travis discuss the best and worst parts of the fourth, fifth, and sixth entries into the Fast and Furious series. And the episode ends with one heck of an argument. If you'd like to support the show and hear episodes ad-free, then join our Patreon! Also, visit our website for fantastic movie breakdowns! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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67 פרקים
Manage episode 365505769 series 3428226
תוכן מסופק על ידי New School Critics. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי New School Critics או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The first part of the Fast and Furious Marathon went pretty smoothly. But Part 2...well, the conversation intensifies. It gets furious, if you will. In this episode, Chris and Travis discuss the best and worst parts of the fourth, fifth, and sixth entries into the Fast and Furious series. And the episode ends with one heck of an argument. If you'd like to support the show and hear episodes ad-free, then join our Patreon! Also, visit our website for fantastic movie breakdowns! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
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67 פרקים
כל הפרקים
×This week, we walk through the beautiful, yet somehow grotesque world of: Barry Lyndon . This slow, meandering film offers quite a challenge for Chris and Travis—two diehard Stanley Kubrick fans—as they navigate through the movie’s commentary on ambition, as they trek the gorgeous landscapes that surround Barry’s sill existence, as they wonder if Kubrick truly did enough to bring his existential reflections to life. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 The Silence of the Lambs (1991) 1:09:59
1:09:59
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אהבתי1:09:59![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
This week, we traverse the psychological labyrinth known as: The Silence of the Lambs . We revisit this classic thriller and discuss its contents, finding a narrative in Clarice’s struggle to move on, to form an identity outside her trauma, to endure the psychiatric exercises of the one and only Hannibal Lecter. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Synecdoche, New York (2008) 1:23:38
1:23:38
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This week, we delve into one of the most confounding movies ever: Synecdoche, New York . And we’re here to say the movie, while surreal and outlandish and subversive, is actually much simpler than it seems. We go down a strange path trying to put Charlie Kaufman’s bizarre movie into words—join us. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Rebel Without a Cause (1955) 1:13:02
1:13:02
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אהבתי1:13:02![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
This week, we share a winding, whirling discussion about the 1955 classic: Rebel Without a Cause . What follows isn’t just a thematic breakdown of the movie’s commentary on post-war generational tensions, but a macro discussion about the state of modern movies and how far we’ve come from the simple-yet-impactful cinematic eye of directors like Nicholas Ray. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week, we discuss the baseball classic: The Natural . It used to be one of Chris’s favorite movies—but does it still hold up? And is Travis impressed at all upon first watch? In some ways, yes…in many ways, no. Our discussion takes some interesting turns. Enjoy! Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Batman v Superman: Dawn of Justice (2016) 1:13:20
1:13:20
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This week, we make everybody mad by defending the much-maligned superhero masterpiece: Batman v Superman: Dawn of Justice. We talk about the differences between the theatrical and director’s cut and how it helps the film’s themes and ideas coalesce into a commentary on a divided world. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week on the Film Colossus podcast, we complete our podcast discussion of Ti West’s epic Hollywood trilogy with: MaXXXine . We take a step back and survey how the story ultimately ties together with X and Pearl , as well as dissect the genre elements of the film and how West embraces art and humanity over industry politics. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week on the Film Colossus podcast, we navigate the murky waters of religious hysteria with the 2024 Sydney Sweeney nun flick: Immaculate . Chris and Travis are at odds with what they find to be a clunky, stifling experience that never quite finds its footing and pales in comparison to much better horror films. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week on the Film Colossus podcast, we break down the sexiest movie of 2024: Challengers . Chris and Travis suit up, grab their racquets, and step on opposite sides of the court to debate what is and isn't working in this wild, back and forth journey about what drives and inspires us, how we keep passion burning in our lives. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
We’re back, baby!! (No pun intended.) And this week on the Film Colossus podcast, we discuss the epic, the unassailable, the oh-my-god-why-is-this-movie-so-long classic: Lawrence of Arabia . We break down the film’s incredible visualization of realizing one’s self, of how difficult it can be to remain true to your life vision, in all of its beautiful, sun-soaked, illuminating glory. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 The Zone of Interest (2023) 1:18:28
1:18:28
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This week, we discuss the 2023 Oscar winner: The Zone of Interest . Chris is very much in the camp that the film is a modern masterpiece, while Travis…needs some convincing. They discuss sound design, slow cinema, and the film’s ultimate commentary on cultural apathy. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week, we explore the brazen and bizarre Oscar winner: Poor Things . We react to Yorgos Lanthimos’ drastic changes in aesthetic and discuss how his focus on a single character allows the film to flourish and the ideology to coalesce like never before in his filmography. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week, we recap the 96th Academy Awards—our favorite moments, the worst moments, and which people should and shouldn’t have taken home the golden statue. We talk a lot about Wikipedia mods. Yes we have complaints about the In Memoriam. And no we still don't like Oppenheimer. Have fun! Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week, we dive headfirst into what is currently the cinematic event of the century: Denis Villeneuve’s Dune: Part Two . We discuss both the good and the bad of this landmark series, with Chris praising Villeneuve’s take on the classic novel and Travis being his usual contrarian self. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
This week, we celebrate Dune —no, not that Dune . We’re talking about that old polarizing one that David Lynch directed. We discuss everything that’s keeping 1984’s Dune from achieving Frank Herbert’s ultimate intent with the novel, as well as the idiosyncrasies that allow Lynch’s existential tale about the self to shine in enigmatic, bizarrely beautiful ways. Check out our website for more great movie deconstructions. If you'd like to support the show and hear episodes ad-free, then join our Patreon ! Music by Ross Bugden . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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