FIR #399: No More Cookies For You

For Immediate Release

Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives? Neville and Shel break it all down in this short midweek episode.

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Links from this episode:

• Massive changes coming to Google Chrome threaten to reshape the modern internet
• Google Chrome allows end to data tracking cookies
• Google turns off cookies for 30 million Chrome users, and that’s just 1%
• Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far
• Google starts work on the 2nd phase of Third-Party Cookie Deprecation in Chrome (YouTube)
• Google to Fight Cookie Hijacking With Encryption Keys for Chrome Browser

The next monthly, long-form episode of FIR will drop on Monday, April 29.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [e-mail].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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