How to Own the Problem with Hari Ravichandran of Aura

For Starters with Alexa von Tobel

When serial entrepreneur Hari Ravichandran discovered that his credit score had taken a hit due to identity fraud, he realized that consumers were facing an increasing burden to protect their digital safety—and there wasn’t an existing product that provided a holistic solution. So, as an engineer by training and an entrepreneur by nature, he set out to solve this problem for consumers. In 2017, he founded Aura, the company dedicated to simplifying digital security for families. The business has since scaled to over one million users worldwide with celebrity-backers such as Robert Downey Jr. Before Aura, Hari was the Founder and CEO of Endurance International Group, a publicly-traded global hosting and email marketing company, valued at $3.5 billion with more than 3,500 employees worldwide. Hari shares the astounding data that children are spending nearly 50% of their waking hours in the digital world, why a frictionless product experience was crucial to their go-to-market strategy, and how Aura is leveraging AI to protect families in an increasingly risky digital world.