What Major Labels Look For In Artists, Tips On Authenticity & How To Build A Team - Anna Turunen

Founders House

#10: Season One finale... This is how major labels market the biggest artists in the world... Music marketing professional, Anna Turunen is a product manager at Universal Music Group and has worked on campaigns for Blackbear, Yungblud and 5 Seconds of Summer.

What we talked about: What UMG look for when signing an artist, how artists can be authentic on social media, why building a team is paramount to getting signed, how to intern at a major record label, what makes a number one campaign and many more!

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FoundrsHouse is the business & careers show for students. Created by Milan Ehrhardt, a second year university student at the University of Westminster in London, UK.