How to measure influencer marketing with Anthony Richardson from Q-83

Fractal Marketing - with Gerard Doyle

To understand whether or not your influencer marketing campaign is successful, you need to know how to measure that success. With influencer marketing transitioning from a marketing fad to mainstream marketing. There’s an increased need for professional presentation of the media buying opportunities. Influencers can no longer get away with merely presenting their follower count and a few screenshots.
In this episode, I’m talking with Anthony Richardson, who is the founder of Q-83, and he’s tackling this problem with a unique set of tools.
Anthony’s the ideas man. He’s constantly 10 steps ahead, always thinking of the next features to build (usually before we’ve finished building the last ones).
August 2018 saw Anthony release ‘Q-83’ to the world, a SaaS platform built from the frustration experienced as an MD using Influencers in marketing campaigns.
Q-83 is an independent tool that allows Social Publishers (Influencers) the ability to create and share live, interactive media kits with brands and agencies on demand, providing the Brand with a clear understanding of the value the social publisher can add to the brands’ campaign using source data directly from the Instagram API. Q-83 also provides solutions for Talent Agents, Brands and Agencies.
Follow their journey on Instagram and Linkedin.