Art, Lifestyle, or Love: What Drives Your Business?

Freedom Focus Photography - previously the Hair of the Dog Podcast

Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic.
Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets. The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these differences because these motivations can shape not only your work but how you present it to the world.

Not a pet photographer? Don’t pass this episode over as it will still be applicable as the first two buckets will be the same, but your love of dog would simply be the love of whatever your subject of choice is.

What To Listen For:

1. Embracing the Creative Freedom Rebellion: How to carve out a pet photography path that's uniquely yours, defying conventional expectations.”
2. The Transformation of Pet Photography: Learn about the journey from a niche market to a competitive industry and what that means for today's photographers.
3. Finding Your Niche Within a Niche: Discover the importance of identifying your unique angle in pet photography, whether it's the art, lifestyle, or the animals themselves.
4. Tailored Marketing Strategies: Gain insights into effective marketing strategies that align with your specific focus in pet photography, ensuring you connect with your ideal clientele.
5. The Joy Factor: How prioritizing happiness can revolutionize your business approach and personal fulfillment.

We each created our business for different reasons, but one reason that is often universal was the goal of having more fulfillment and freedom in our lives. To make money doing something we love. This episode will open your eyes to the different roads that photographers choose to travel down and how when you know more about your motivation, you can make your business even more fulfilling.
For those interested in exploring commercial pet photography, our yearly free training is coming back April 10th - and it’s ALL new this year. Jump on the training waitlist here so you don’t miss your chance to join this incredible free event.
Want the video version? Watch here.

Resources from this Episode

• Creative Freedom Rebellion Part 1
• Connect with Nic
• Pouka Art And Photography
• The Artisan Hound
• Laura Wombwell Photography
• Greyboy Pet Prints
• Pawtraits by Nicole
• Keri Nakahashi Photography
• Kristen Murray Photography
• Furtography

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.