Why Better Photos Won't Get You More Clients with Heather Lahtinen

Freedom Focus Photography

260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding you back from booking more clients and hitting your revenue goals.

What to Listen For:

1. Why better photos don’t guarantee more clients.
2. Why many talented photographers still struggle to attract clients who pay well.
3. How to shift your focus from perfecting your craft to actually booking clients.
4. The most important action steps to take if you want to get more inquiries.
5. How to build confidence in your pricing and attract clients willing to pay it.

If you're ready to stop spinning your wheels by focusing only on your photography and want to learn how to truly market your business, this episode is for you! Remember, your photos alone won’t get you clients—it’s how you connect and communicate your value that will. Be sure to subscribe to the podcast, check out the resources below, and join us next week for more actionable strategies!

Important Links:

• Listen to the Secrets of Success Podcast
• Join us for Coach week
• Master the craft of pet photography at the Hair of the Dog Academy
• Stop competing on price and reach $2,000+ sales with the Freedom Focus Formula
• Book more clients with Elevate
• Dive into commercial pet photography with the Commercial Pet Photography Academy

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JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.