))
Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont
Manage episode 377242622 series 3072965
תוכן מסופק על ידי Andrei Zinkevich. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Andrei Zinkevich או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
We cover:
- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- The correct definition of MQL
- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
…
continue reading
In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
We cover:
- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- The correct definition of MQL
- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
142 פרקים
שתפו
