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#126 Synthetic Users in UX Research: Hype, Reality, and the Future of Design
Manage episode 509961019 series 2612416
In this episode of Future of UX, we dive into one of the most controversial topics in design right now: synthetic users.
These AI-generated “users” promise fast, cheap, scalable insights — but can they really replace talking to real people? I’ll walk you through:
- What synthetic users actually are and how they’re created
- The tools and platforms already being used in UX research
- A real-world example comparing synthetic vs. real user interviews
- Benefits like speed, inclusivity, and early idea testing
- The risks: shallow answers, bias, lack of emotional depth, and ethical concerns
- What the future holds for synthetic users and how designers should approach them
Whether you’re curious, skeptical, or somewhere in between, this episode will give you the full picture. Spoiler: empathy can’t be simulated.
Interesting resources:
🔗 Linkedin from Julian Della Mattia
🔗 Article about Synthetic User by NNNG
🔗 Deep Dive into SyntheticUsers
👉 0€ AI mini Training for Designers 👈
AI for Designers: 5-week Bootcamp 💻
→ Sign up for the waiting list
💌 Newsletter
Follow the Future of UX:
🎨 Linkedin: Future of UX Podcast
📸 Instagram: Future of UX Podcast
🍏 Apple Podcast: Future of UX
💚 Spotify: Future of UX
Find Patricia on Socials
📸 Instagram @ux.patricia
🎨 Linkedin Patricia Reiners
🐦 Twitter @ux_Patricia
📝 My UX Design Blog
130 פרקים
#126 Synthetic Users in UX Research: Hype, Reality, and the Future of Design
Future of UX | Your Design, Tech and User Experience Podcast | AI Design
Manage episode 509961019 series 2612416
In this episode of Future of UX, we dive into one of the most controversial topics in design right now: synthetic users.
These AI-generated “users” promise fast, cheap, scalable insights — but can they really replace talking to real people? I’ll walk you through:
- What synthetic users actually are and how they’re created
- The tools and platforms already being used in UX research
- A real-world example comparing synthetic vs. real user interviews
- Benefits like speed, inclusivity, and early idea testing
- The risks: shallow answers, bias, lack of emotional depth, and ethical concerns
- What the future holds for synthetic users and how designers should approach them
Whether you’re curious, skeptical, or somewhere in between, this episode will give you the full picture. Spoiler: empathy can’t be simulated.
Interesting resources:
🔗 Linkedin from Julian Della Mattia
🔗 Article about Synthetic User by NNNG
🔗 Deep Dive into SyntheticUsers
👉 0€ AI mini Training for Designers 👈
AI for Designers: 5-week Bootcamp 💻
→ Sign up for the waiting list
💌 Newsletter
Follow the Future of UX:
🎨 Linkedin: Future of UX Podcast
📸 Instagram: Future of UX Podcast
🍏 Apple Podcast: Future of UX
💚 Spotify: Future of UX
Find Patricia on Socials
📸 Instagram @ux.patricia
🎨 Linkedin Patricia Reiners
🐦 Twitter @ux_Patricia
📝 My UX Design Blog
130 פרקים
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