What Stakeholders Want from B2B Marketing Leaders - Marketing Art and Science - Episode 10

Futurum Tech Webcast

In this episode of Marketing: Art & Science CMO advisor and host Lisa Martin welcomes business leader and CMO of NetApp, Gabie Boko. In their engaging conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.

Their discussion covers:

• Gabie Boko shares her career journey, her role at NetApp, and how marketing is fully integrated into the company’s strategy.

• An exploration of how NetApp uses data science in marketing, the key metrics shared with stakeholders, and how this informs the brand strategy.

• A discussion of the balance between scientific and creative elements in marketing and how they have been used to rejuvenate NetApp’s brand.

• The powerful impact of emerging technologies like generative AI on marketing.