Artwork

תוכן מסופק על ידי Gābl Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gābl Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !

Building Brands That Last: Unearthing Emotional Worth & Customer Perception

16:38
 
שתפו
 

Manage episode 365161242 series 3481519
תוכן מסופק על ידי Gābl Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gābl Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Welcome to the Gābl Media Continuing Education podcast feed! Each podcast is approved for continuing education credits.

Building Brands That Last: Unearthing Emotional Worth & Customer Perception

AIA CES program ID: GMG.0021

Approved LUs: .25 LU|Elective

Prerequisites: None

Program level: Entry

Advance learner preparation: None

Welcome to the Build Your Brand podcast, hosted by Jeff Echols. In this episode, we examine the concept of value versus price and how it influences customer perceptions. Jeff shares a personal anecdote about baseball cards and the emotional value attached to them, illustrating how nostalgia and personal experiences can impact the perceived worth of a product or service. Drawing parallels to Southwest Airlines, a renowned brand, we learn how they've focused on delivering value to customers, rather than simply competing on price. By understanding what customers truly value and making strategic business decisions, Southwest has achieved profitability and sustained success in the airline industry. Tune in to gain insights into the importance of empathy, customer-centricity, and evolving your business model to align with customer needs. Discover how you can differentiate your brand and build long-term success by providing genuine value.

Learning Objectives

  1. Understand the concept of value versus price and the importance of customer perception in determining value.
  2. Analyze the impact of emotional components in customer valuation.
  3. Identify the drawbacks of competing solely on price and the challenges associated with that business model, considering factors such as profitability, scale, efficiency, and differentiation.
  4. Evaluate the importance of understanding customer needs and preferences.

Take the Quiz for your Certificate

AIA CES Provider statement

Gābl Media is a registered provider of AIA-approved continuing education under Provider Number 10024977. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

Mentioned in this episode:

Gabl Membership

  continue reading

29 פרקים

Artwork
iconשתפו
 
Manage episode 365161242 series 3481519
תוכן מסופק על ידי Gābl Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gābl Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Welcome to the Gābl Media Continuing Education podcast feed! Each podcast is approved for continuing education credits.

Building Brands That Last: Unearthing Emotional Worth & Customer Perception

AIA CES program ID: GMG.0021

Approved LUs: .25 LU|Elective

Prerequisites: None

Program level: Entry

Advance learner preparation: None

Welcome to the Build Your Brand podcast, hosted by Jeff Echols. In this episode, we examine the concept of value versus price and how it influences customer perceptions. Jeff shares a personal anecdote about baseball cards and the emotional value attached to them, illustrating how nostalgia and personal experiences can impact the perceived worth of a product or service. Drawing parallels to Southwest Airlines, a renowned brand, we learn how they've focused on delivering value to customers, rather than simply competing on price. By understanding what customers truly value and making strategic business decisions, Southwest has achieved profitability and sustained success in the airline industry. Tune in to gain insights into the importance of empathy, customer-centricity, and evolving your business model to align with customer needs. Discover how you can differentiate your brand and build long-term success by providing genuine value.

Learning Objectives

  1. Understand the concept of value versus price and the importance of customer perception in determining value.
  2. Analyze the impact of emotional components in customer valuation.
  3. Identify the drawbacks of competing solely on price and the challenges associated with that business model, considering factors such as profitability, scale, efficiency, and differentiation.
  4. Evaluate the importance of understanding customer needs and preferences.

Take the Quiz for your Certificate

AIA CES Provider statement

Gābl Media is a registered provider of AIA-approved continuing education under Provider Number 10024977. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

Mentioned in this episode:

Gabl Membership

  continue reading

29 פרקים

כל הפרקים

×
 
Loading …

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

 

מדריך עזר מהיר