10-Minute Trumpet: 3 Layers of Education: Product, Business, Market

Gain Grow Retain

This week, Jeff Breunsbach takes a look at some important components of customer education:

Product

• Learn what part of your product aligns with the customer needs
• Our customers don't need to utilize every part of our product or be aware of every new feature
• Focus on the features and aspects they need and help them become experts in those areas
• Specialized education is better than a 1 size fits all versio

Business

• Use educational pieces that help your users have a better understanding of their own business goals
• This helps make sure they are maximizing your product for their needs

Market

• Understanding market trends can help your customers understand how your product fits into their goals
• Keep an eye on other products that have overlap and make sure those intersection points are well understood

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