Ep 164 - How To Pick A Niche

Game Changers for Government Contractors

In this special episode of Game Changers, you go 1-on-1 with Michael LeJeune to talk about How to Pick a Niche. The government buys everything. And when I say everything, I mean everything. On one hand, that's awesome! That means the government buys what you sell. On the other hand, it can be overwhelming. Especially if you sell multiple products and services. How do you know which ones to focus on? When you finally pick a product or service to sell, who do you sell it to? Most companies try to sell everything to everyone and that results in a scattered approach that almost always fails. If you want to succeed in selling to the government, you have to focus on one primary product/service and just a few buyers. This episode will walk you through how to make those decisions. ----- Federal Access is helping Government Contractors win more contracts. It can help you too. Here's a special offer. Visit https://federal-access.com/gamechangers today and get started for just $29. *You are going to get access to a digital copy of the Government Sales Manual. * Over 75 strategy videos * More than 30 webinars * 300 documents and templates AND * SME support. So when you run into an issue, you can email me directly for help. Go check out this special offer today at https://federal-access.com/gamechangers