[Ep540] Can Youtube Shorts Boost Wishlists?

Game Dev Podcast | Coffee with Butterscotch

In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.

Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

00:00 Cold Open

00:25 Introduction and Welcome

01:51 Levelhead Sales Strategy and Pricing Dynamics

08:15 Tax Implications and Revenue Management

12:16 The Impact of Pricing on Game Success

17:45 YouTube Shorts Experimentation and Engagement Metrics

28:39 Engagement Strategies in Short-Form Content

31:33 Analyzing Viewer Retention and Engagement Metrics

34:15 The Challenge of Marketing for Indie Games

39:02 Community Engagement and Feedback Loops

44:09 Integrating Marketing into Game Development

50:32 The Power of Data-Driven Marketing Decisions

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