043: Adrion Porter On How to Develop a Powerful Personal B.R.A.N.D.

Gen X Amplified with Adrion Porter

On this latest episode of Gen X Amplified, this is another solo round. And I’m getting very tactical and actionable with empowering and educational content to help you level-up at work, in business and in life.

During this episode, I am going to be introducing a framework I’ve created that outlines in detail what I consider to be the five (5) actionable tips that will help you develop a "Powerful" personal B.R.A.N.D.™, by using our 5-point framework.

It’s simply an acronym that actually spells out the word B.R.A.N.D.

Build. Refine. Amplify. Nurture. Dedicate.

Are you looking to accelerate your career? Are you wanting to grow as a leader? Or perhaps you are urging to take that leap into entrepreneurship?

Well, as a professional in today’s competitive marketplace, I strongly believe that the most critical action you must take to excel as a leader, to gain more visibility, and to maximize your impact is to laser focus on developing your personal brand.

Also, it’s important to understand that “everyone is a brand.”

The difference is how you choose for it to be truly defined…either by you, or by other people.

There are methods and strategies to help shape the perception of you and your story. It comes down to being “intentional”, and the steps you take to influence how powerful and effective your personal brand can be.

So my goal was to demystify these steps, and provide a actionable framework that was simple understand:

1. BUILD the Key Elements of Your Brand DNA
2. REFINE Your Personal and Professional Narrative
3. AMPLIFY Your Unique Story and Ideas
4. NURTURE Your Network and Relationships
5. DEDICATE Your Time to Consistent Action

Key Takeaways:

• Learn why everyone has a personal brand and why it’s mandatory for professionals in today’s digital and competitive work environment to focus on their brand
• Why having a logo or a nice headshot does not totally define what your brand entails
• Hear what are the core elements of your Brand DNA (purpose, positioning, promise, values, and your brand expression)
• Why the success of an organization is the sum of the greatness of each individual employee.
• Why Gen Xers should especially focus on nurturing and cultivating their relationships in the workplace
• And so much more!

Resources mentioned in this episode:

• Adrion’s personal website
• Adrion on LinkedIn
• Work With Adrion
• “5 Key Elements that Define Your Brand DNA”

Thank you for listening!