Experiential Retail & Placemaking: Exclusive Series with La Cosecha + EDENS | Episode 1: Mercado

Gensler Design Exchange

We are excited to introduce a three-part series on the Gensler Design Exchange podcast in collaboration with EDENS. Together, over the course of the next three months, we will explore how contemporary Latin marketplace La Cosecha (“the harvest”), designed by EDENS and Gensler, transcends the traditional concept of a marketplace by planting the seeds for a wide variety of ripe cultural immersion experiences cultivated by a dynamic community in Washington, D.C.’s historic Union Market District. In this first episode Mercado, our host, Gensler’s Brandon Larcom, sits down with Norma Morales Perez, Senior VP Brand + Culture for EDENS, and one of La Cosecha’s founding merchants — Brazilian native Carolina Furukrona of NOVA BOSSA — to explore how La Cosecha breaks down cultural barriers through design, curation, and engagement.