The Value of Authenticity in Design | A Conversation with Ken Baker, John Edelman, and Beth Dickstein

Gensler Design Exchange

In a world of 7.6 billion people and counting, there’s bound to be repetition somewhere, right? In today’s post-modern age, it’s hard to ignore the omnipresence of content and product surrounding us. A simple scroll through social media might unveil a common pattern of rehashed content. But even in our increasingly oversaturated world, there are breaks in this repetition — our champions of innovation who advance ‘originality’ in the design of our products, spaces, and experiences. In today’s episode, we discuss this very idea. How do we protect innovation as an industry and promote diverse thinking and creativity in an age where we’re constantly inundated with information?