Episode 92 How not to come across as pushy when you're selling your teaching services

Get richer teacher with Ola Kowalska

This episode emphasises the need for language teachers to avoid being pushy or manipulative when selling their services. It highlights the outdated marketing techniques still being used and the importance of understanding the concerns and struggles of potential customers. Building authentic connections and creating educational content that addresses those concerns is recommended. It also encourages teachers to focus on their target audience and create offers that are a right fit for them, rather than just teaching language skills. By understanding their audience and their problems, teachers can sell their services more effectively and enjoy a sustainable and fulfilling business.

The book mentioned in the episode is called Influence by Robert Cialdini.

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Timestamped overview:

[0:00] In this episode, the focus is on not being pushy or salesy when selling teaching services and courses.

[0:34] Many big brands have poor marketing and sales techniques that are outdated and ineffective.

[1:16] The book Influence by a researcher describes emotional triggers in purchasing decisions, but marketers have used this information for their benefit.

[2:15] Understand your audience's concerns and struggles, which go beyond just language-related issues.

[3:30] Building authentic connections with your audience helps you understand their struggles and concerns.

[4:30] Avoid teaching via content and focus on creating educational content that solves people's problems related to language.

[6:00] Teachers often nurture relationships with other teachers, but need to focus on understanding their target audience.

[7:00] Understand who you're trying to help and what their problems are to create the right offer for them.

[8:30] Selling becomes easier when the marketing and messaging are aligned with your audience's needs.

[10:00] Nurture relationships with your audience by offering free content with an end goal of profitability.

[11:30] Creating a profitable business allows for more freedom to experiment and enjoy teaching.

[12:30] Selling should not be about pushing or manipulating people, but about helping and understanding your audience.

Hey, I’m Ola!

For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives, mainly through getting better at marketing and selling fabulous language group programs and definitely without burnout or selling their souls.

You can learn from me for free:

• you can listen to this weekly podcast!
• you can download my free social media guide for teachers
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

We can work together in 3 different ways at 3 different stages of your business as well:

• if you’re freelancing as a language teacher or coach and want to get better at getting paying clients, check out Rocket Fuel
• if you’re ready to scale beyond 1:1s and want to build a profitable, sustainable and fun business with a group program at its core, then Rocket Accelerator is for you
• or check out my 1:1 package