Nick Ó of Nicko.show - The Clash and how spectacular brands are born from it.
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Manage episode 282143938 series 2822330
The standard process of identifying a demographic come from similarities that can usually be associated with certain characteristics. But what happens when we have multiple characteristics that don't seem to match up? Welcome to the concept of The Clash. Nick O of the NickO.show walks us through the importance of not only knowing our demographics but to take advantage of the anomalies that aren't the standard.
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