Rallying allies ✊🏾 Nate Nichols and Steffi Behringer, Allyship & Action

Get Together

“We need people to see the power they have in themselves to make a very small change that can compound over time.” - Nate Nichols

Nate Nichols and Steffi Behringer are life and business partners and the founders of Allyship & Action. The Allyship & Action Summits took the advertising community by storm these past few months.

Like many others, their creative agency, Pallete Group, faced challenges when the pandemic hit. But they flipped the challenge into an opportunity, producing Freelancer Cyber Summit to connect freelancers and to “learn WTF is going on in the advertising industry.”

In the wake of George Floyd’s murder, Nate and Steffi spun up the Allyship & Action Summit as an urgent source of information on allyship, providing tangible next steps on anti-racism for ad land. The summit and supporting Slack groups and workshops connect allies to Black creatives and allies to learn and continue the conversation. They are also calling on major brands and organizations to sign the Allyship & Action Pledge, “a commitment to transparency with a common, core code we use every time we enter into our business transactions.”

Today on the podcast, we talk with Nate and Steffi about how they responded to uncertainty with action and filled a need for a community within their industry that promotes, facilitates, and pushes conversations related to anti-racism.

Highlights, inspiration, & key learnings:

• The power of language. What it means to be an ally.
• Sending a signal. Getting the word out through partners.
• Creating a brand and telling a story. How they brought Allyship & Action to life in a raw, unfiltered, honest way.
• Design choices. Allyship & Action’s secret sauce--making the audience feel as close as possible when meeting virtually.
• Building with. The transition from live events to an ongoing conversation initiated by the community.

👋🏻Say hi to Nate and Steffi and learn more about Allyship & Action and Palette Group.

📄See the full transcript

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