Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX

Getting to Aha! with Darshan Mehta

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הוסף לפני three שנים

תוכן מסופק על ידי Darshan Mehta. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Darshan Mehta או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Elizabeth MeLampy: Forget the Camel 39:33

לפני 16 ימים39:33

הפעל מאוחר יותר

רשימות

לייק

אהבתי

39:33

"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…

לפני שנה 39:09

MP3•בית הפרקים

In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives.
Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics.
KEY TAKEAWAYS
👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience.
👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists.
👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton
EX4CX website - https://www.ex4cx.com

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

If you are interested in joining Getting to Aha! as a guest, please complete this form

148 פרקים

#MBA #Careers #Entrepreneur #Business #Darshan Mehta #IResearch #Aha #Consumer Research Services #Happy Market Research Podcast #Conversations For Research Rockstars #Engagious

Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX

Getting to Aha! with Darshan Mehta

published לפני שנה

שתפו

MP3•בית הפרקים

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

If you are interested in joining Getting to Aha! as a guest, please complete this form

148 פרקים

#MBA #Careers #Entrepreneur #Business #Darshan Mehta #IResearch #Aha #Consumer Research Services #Happy Market Research Podcast #Conversations For Research Rockstars #Engagious

सभी एपिसोड

1
[Greatest Hits] The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors 50:09

לפני 7 ימים50:09

50:09

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold has over thirty years of experience in corporate strategy. He is currently the CFO and Managing Director of CFO Growth Advisors, a CFO firm that provides a broad range of outsourced strategic and operational interim CFO services to startups, small and medium-sized businesses, and middle market companies in Silicon Valley and the San Francisco Bay Area. Arnold has given hands-on financial and strategic support to over 200 startups and small businesses, as well as medium-sized and large companies in various fields such as technology cleantech, financial services, consumer products, and food and beverage. While pursuing his Master's, he contributed research to the best-selling management book Built to Last: Successful Habits of Visionary Companies . KEY TAKEAWAYS 👉 Arnold emphasizes that, despite being a cliche, all growth is not good. It might be tempting to always be growing—growth means more customers, more revenue, more market share—but it can be hard to maintain this balance. Arnold stresses that “the right kind of growth” must be prioritized. Although his company is all about enabling growth, it always focuses on making it smart, efficient, and profitable. 👉 It’s important not to immediately partner with the first person who makes you a business offer. Arnold suggests that it’s harder to get a divorce than it is to part from a bad business partner. He says that, in effect, a business partner is a partner forever. This idea should make people “more careful and deliberate” about who they associate with. Just because someone wants to put a certain amount of money into the business doesn’t automatically make them the right person. 👉 Arnold says understanding customer needs and preferences is paramount for success. Businesses that fail to gather and utilize customer insights are at a disadvantage, as they are unable to tailor their products, services, and strategies to meet evolving customer expectations. By gathering and analyzing insights on demographics, purchasing behavior, preferences, and feedback, businesses can better understand their target market and make informed decisions to address their needs effectively. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Arnold Lee on Linkedin - https://www.linkedin.com/in/arnold-lee-706372 CFO Growth Advisors website: https://www.cfogrowthadvisors.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

1
Success Through Connection: Why Relationships Matter More Than Competition with Grace Redman 38:07

לפני 14 ימים38:07

38:07

In this episode of Getting to Aha! , host Darshan Mehta welcomes entrepreneur, best-selling author and success coach Grace Redman to discuss why connection—not competition—is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming self-doubt. Grace shares insights from her 25-year career, highlighting the importance of listening, curiosity, and adaptability. Tune in for actionable tips on transforming your approach to success through meaningful human connections. Grace Redman is a seasoned entrepreneur, success coach, and the founder of Stansbury Staffing, a thriving staffing firm she has led for over 25 years. With deep business expertise, she helps professionals break through self-imposed limitations to achieve extraordinary success. Having navigated economic shifts and personal hardships—including battling cancer and overcoming family challenges—Grace brings a unique blend of resilience, strategy, and heart to her coaching. She empowers executives, entrepreneurs, and business owners to redefine their limits, embrace authenticity, and unlock their potential in business and life. Ready to transform? Grace is here to help. KEY TAKEAWAYS 👉 Success is about connection, not competition. Grace Redman shares how shifting her focus from beating the competition to building genuine relationships transformed her 25-year staffing business, leading to sustainable growth and deeper professional fulfillment. 👉 Overcoming self-doubt is key to unlocking potential. Grace discusses how limiting beliefs hold entrepreneurs back and shares practical strategies for breaking through mental barriers to achieve greater success in both business and life. 👉 Storytelling builds trust and engagement. She highlights how authentic storytelling fosters stronger client relationships, making businesses more relatable and memorable in a crowded marketplace. 👉 Resilience drives long-term success. From navigating economic downturns to overcoming personal challenges, Grace’s journey proves perseverance, adaptability, and a strong mindset are essential for business success. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com Grace Redman: https://www.linkedin.com/in/grace-redman-701a30/ Stansbury Staffing: https://stansburystaffing.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

1
[Greatest Hits] From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 47:16

לפני 21 ימים47:16

47:16

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focussed on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding. KEY TAKEAWAYS 👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain. 👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018. 👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Kory Grushka: https://www.linkedin.com/in/kory-grushka-5179573 Stories Bureau: https://www.linkedin.com/company/storiesbureau Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips 34:50

לפני 28 ימים34:50

34:50

In this episode of Getting to Aha! , host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with over a decade of experience in higher education marketing. She transitioned from television media to digital marketing and specializes in brand development, crisis communications, and strategic messaging. Her data-driven approach to personalization and student engagement has earned national recognition. A thought leader in the field, Carrie pioneers innovative marketing strategies while mentoring the next generation of communications professionals in higher education. KEY TAKEAWAYS 👉 Personalization is the Future of Higher Ed Marketing – Carrie Phillips highlights how universities must move beyond one-size-fits-all messaging. She explains how data-driven personalization enhances student engagement and creates more meaningful connections throughout the student journey. 👉 Authenticity Matters More Than Ever – Carrie discusses the shift from polished, corporate-style content to genuine, student-centered storytelling. She shares how universities can balance professional production with organic, relatable content that resonates with prospective students. 👉 Higher Education Marketing is Unique – Unlike traditional B2B or B2C marketing, higher ed marketing involves high-stakes, emotional decision-making. Carrie explores how universities must nurture long-term relationships, from early student recruitment to alumni engagement. 👉 AI is a Tool, Not a Replacement – While AI offers efficiencies in marketing, Carrie stresses the importance of human oversight. She shares practical ways universities can leverage AI without losing the personal connections that define higher education experiences. 👉 Post-COVID Communication Strategies Have Evolved – Carrie examines how the pandemic reshaped university communications. She discusses the need to balance engagement and over-communication, ensuring messaging remains effective and relevant. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Carrie Phillips on LinkedIn - https://www.linkedin.com/in/carriehphillips/ UA Little Rock Website - https://ualr.edu/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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[Greatest Hits] Differentiation and Authenticity in Marketing with Alex Montas 29:54

לפני 5 weeks29:54

29:54

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. Alex Montas is an executive marketing leader who drives growth for Fortune 50 companies and startups. At BENlabs, he led marketing, built infrastructure, rebranded the company, and boosted lead generation. At Bloomberg Media, he cut paid media costs by 400% and scaled its subscription business from $1M to $100M. At TubeBuddy, he drove a 30% revenue increase in six months. A former Verizon marketing leader and award-winning strategist, Alex thrives at the intersection of data, creativity, and leadership. KEY TAKEAWAYS 👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch. 👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself. 👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing; it’s a rule for life. 👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow. 👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling. 👉 Being human is a strategy for success. As machines can do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested. 👉 Find a niche. In any organization, there will be a small project that you can work on. If you can join a small division and cultivate success, then bigger roles will follow. 👉 Insights are everything. If you have complex data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Alex Montas on LinkedIn - https://www.linkedin.com/in/almontas/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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The Power of Human-Centric Business in an AI World with Gregorio Uglioni 31:35

לפני 6 weeks31:35

31:35

In this episode of Getting to Aha! , host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. Gregorio Uglioni is a celebrated customer experience expert and CX Goalkeeper podcast host. Gregorio shares his journey focusing on business transformation, including shadowing call center agents to uncover impactful strategies. He offers valuable advice for leaders prioritizing human connection while leveraging technological advancements. KEY TAKEAWAYS 👉 Gregorio emphasizes that time is our most valuable personal and professional currency. He explains how businesses that respect and optimize customer and employee time can build stronger, lasting relationships. 👉 Shadowing call center agents early in his career shaped Gregorio's understanding of customer experience. He shares how firsthand observation can uncover deep insights into customer pain points, enabling businesses to design more empathetic and effective solutions. 👉 Building emotional connections is essential for successful business transformations. Gregorio explains that companies thrive when they go beyond selling products to creating meaningful experiences that resonate with customers on a personal level. 👉 Gregorio explores the intersection of AI and human connection in business. He highlights that while AI offers efficiency and insights, it is crucial to maintain a human touch to avoid alienating customers in an increasingly digital world. 👉 Active listening and engagement are key to creating a human-centric culture. Gregorio shares actionable advice for leaders to drive transformation by fostering genuine relationships with both employees and customers, leading to greater trust and loyalty. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Gregorio Uglioni on LinkedIn : https://www.linkedin.com/in/gregorio-uglioni/ Forward Website : https://forwardwith.ch/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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[Greatest Hits] Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. 43:59

לפני 7 weeks43:59

43:59

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights. Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five years. Her strategic recommendations on ‘Drinking Better’ led to a shift in the global business vision for Diageo to address the 'low & no' opportunities. In 2019, Forbes named her as one of the "Women Running the Liquor World." She has over fifteen years of international marketing and innovation expertise and is an Effie-winning creative force with strong cultural acumen and a passionate desire to improve the world through sustainable ideas. KEY TAKEAWAYS 👉 The Power of Curiosity in Entrepreneurship: Ila owes her success in consumer insights to constant curiosity and observation. It’s about observing how people engage, whether watching certain TV shows or noticing behaviors in different industries. She’s constantly curious about why different things connect with people, which has helped her become the best entrepreneur possible. Those in the entrepreneurial space would do well to imitate her and learn and gather as much information as possible. 👉 Rising Spirits: Changing Consumer Preferences: Over the last decade, beer and wine have declined in popularity in the alcohol market, and spirits are constantly increasing. That’s mainly owed to the fact that people believe they don’t give them much of a hangover, and people are now, more than ever, educated on how alcohol works. This is something Ila has obsessively researched and has integrated into her business, enabling her to create the best brand she can. 👉 Embracing the New Drinking Culture: The modern drinker is, at the moment, someone who abandons rituals and remains their true self rather than their artificial self. Ila has tapped into this, overcoming old rituals and making it a point to say ‘We’re not anti-alcohol, we’re pro-moderation and advocates for information’. At Parch, they want people to make their own informed choices and grant them the ability to make them. She admits that they’re not quite there yet, they’re only just beginning to talk to liquor stores. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Ila Byrne On LinkedIn: https://www.linkedin.com/in/ila-byrne-228283/ Parch Spirits On LinkedIn: https://www.linkedin.com/company/parchspiritsco/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount 34:48

לפני 8 weeks34:48

34:48

In this episode of Getting to Aha! , host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. Brian LeCount is the Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a top healthcare staffing leader in the U.S. and globally. He oversees marketing innovation across four business lines and nine brands. Previously, Brian was EVP of Strategy at Grey, consulting with global brands on digital and creative solutions. With over 15 years as a mentor and advisor to startups, Brian excels in growth strategy, digital transformation, and unconventional marketing for demand creation and innovation. KEY TAKEAWAYS 👉 Brian LeCount emphasizes that understanding the emotional drivers behind consumer decisions is essential for creating meaningful marketing strategies. He highlights that both B2B and B2C marketing share emotional underpinnings, as decisions are often rooted in feelings rather than logic. 👉 Brian explains the power of the "5 Whys" framework, which helps uncover deeper insights into consumer behavior. By repeatedly asking "why", marketers can move beyond surface-level observations to reveal core motivations and craft impactful strategies. 👉 Building emotional connections is crucial for brand success, according to Brian. He believes that great marketing goes beyond transactions by creating experiences that resonate personally with consumers, fostering loyalty and long-term relationships. 👉 Brian is optimistic about AI’s transformative role in marketing. He argues that AI can enhance content creation, data analysis, and consumer insights, allowing marketers to work smarter and connect with audiences more effectively. 👉 By understanding consumer journeys, Brian shows how brands can develop strategies that address both emotional and practical needs. He shares a compelling example of creating weeknight recipes for busy parents, emphasizing the emotional value of family meals. 👉 Looking to the future, Brian stresses the importance of authenticity and adaptability in maintaining meaningful consumer connections. In a crowded marketplace, brands must consistently evolve while staying true to their values to remain relevant. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Brian LeCount on LinkedIn - https://www.linkedin.com/in/brianlecount/ Health Carousel Website - https://www.healthcarousel.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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[Greatest Hits] Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures 34:44

לפני 9 weeks34:44

34:44

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! Ashutosh is the Founder and CEO of Foodtech Ventures, a company bringing food delivery to the twenty-first century and the world’s only baking on-the-go delivery platform. He is also a Pedal Grad - Zero to One at PedalStart and was previously the Director of Operations at Raptor Supplies, the Director at Advanced Surfactants, and the Co-Founder at Advance Satellite News Gathering. With such a diverse background in various industries, we can’t wait for you to hear his story! KEY TAKEAWAYS 👉 Ashutosh believes that, to succeed, you need to stand out from the crowd and come up with innovative solutions to problems. He places a lot of importance on being different and doing something that doesn’t fit the status quo. All of his Aha! Moments were rewarding and enriching, but part of him does wish he could go back and change some of them. 👉 Ashutosh acknowledges that he had a very fortunate upbringing however, through various mishaps within his family’s businesses, the wealth and fortune they had built over four generations had been mostly destroyed. Suddenly, he found himself from being in a position of relative comfort and wealth, to having to think of where to find money for medicine and groceries. It was through this that he learned how to build something of his own. 👉 If he could go back and give his younger self some advice, Ashutosh says the biggest thing would be to have ‘belief and faith that time heals all’ and that ‘understanding that nothing is the end of the world.’ Ninety percent of getting through difficult times is getting up and motivating yourself; you have to rise to the challenge if you wish you succeed. Cliche as it sounds, you have to never give up and always get back up. 👉 Foodtech ventures was born out of seeing Dominos and Pizza Hut take the charge in the pizza delivery world. Ashutosh wanted to make sure that the food he was delivering to people wasn’t cold by the time it got to them. In fact, he wanted to completely circumvent this by making sure the food was straight out the oven and was still hot by the time the customer received it. 👉 It was super important to Ashutosh to make sure that all of their ingredients were fresh. They then make sure they’re secure in a moving vehicle as they’re cooking and eventually, by the time they’ve reached their destination, the food is piping hot and ready to be served to the customer. 👉 One of the biggest questions they get asked at Foodtech Ventures is about how they control quality. Ashutosh explains that they have CCTV inside the van so the chef can see what’s going on. Everything is photographed and checked before it’s sent out, making sure that they are providing the best quality food and service they possibly can. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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Authenticity Over Ads: Unlocking Content Secrets with Paul Banks 48:53

לפני 10 weeks48:53

48:53

In this episode of Getting to Aha! , host Darshan Mehta sits down with Paul Banks , founder of Javelin Content Management , to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. Paul Banks is the founder of Javelin Content Management, where he helps coaches, consultants, and ADHD founders build personal brands that accelerate their business success. With a focus on short-form video, Paul leverages cutting-edge technology and efficient workflows to create impactful content with minimal time investment. His team makes content creation effortless, producing weeks' worth of material in just 20 minutes. Paul’s approach eliminates procrastination, boosts confidence, and ensures clients generate consistent engagement across platforms. KEY TAKEAWAYS 👉 The Journey to Authentic Content Creation - Paul Banks shares his transformative journey from retail to content management, emphasizing the pivotal moments that led him to advocate for authentic, empathy-driven content strategies. 👉 The Power of Curiosity in Conversations - Paul discusses the significance of approaching conversations with curiosity rather than a sales agenda. He explains that genuine interest in others fosters deeper connections and enhances the quality of interactions. 👉 Maximizing Content Creation Efficiency - Paul introduces his innovative approach to content creation, where he helps clients generate four weeks' worth of content in just 20 minutes. He explains the process of transforming a single video into multiple engaging clips, emphasizing the importance of efficiency in today’s fast-paced digital landscape. 👉 Quality Over Quantity in Engagement - Paul challenges the conventional focus on engagement metrics, arguing that the quality of connections is far more important than sheer numbers. He emphasizes that understanding the demographics of those engaging with your content is crucial for effective marketing. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Paul Banks on LinkedIn - https://www.linkedin.com/in/paul-banks007/ Javelin Content Management Website - https://javelincontent.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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[Greatest Hits] Take the Road That Scares the Hell Out of You with Christine Trippi, CEO at The Wise Pineapple 41:05

לפני 11 weeks41:05

41:05

In this Greatest Hits episode of Getting to Aha! , Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life . With more than thirty-four years of experience, Christine is an award-winning hospitality leader in the industry. She’s so dedicated to her work that she left her six-figure salary at the largest travel company in the world to launch The Wise Pineapple. When she’s not being an inspirational force within the hospitality industry, she’s hosting her podcast, The Wise Pineapple - Juicy Tidbits , as well as exploring the world and saying yes to adventure, “terrifying her hubby”. Key Takeaways 👉 Christine's first Aha! moment came when she realized she wanted to work at a hotel. That experience ignited her passion for hospitality, taught her the power of saying “yes,” and led her to meet her husband. She learned that when faced with a tough decision, to choose the option that “scares the hell out of you,” because that’s where the real growth happens. 👉 Accepting a job that doesn’t challenge or excite you will quickly drain your energy and creativity. Christine reflects on her brief time as a front desk receptionist, where she felt unchallenged and dissatisfied. She learned that a job that doesn’t push you will leave you merely surviving rather than thriving. So, how do you know it’s time for more? Christine says it’s when you start hitting the snooze button on your alarm clock. 👉 Saying “no” can be uncomfortable and anxiety-inducing because it’s often associated with negativity. The best way to navigate this is by first building a connection with your customers. Getting to know them helps calm that fight-or-flight response, allowing you to offer solutions that improve their experience. 👉 When a straightforward “yes” isn’t possible, Christine doesn’t lead with the truth or a flat “no.” Instead, she builds customer rapport and focuses on finding creative ways to assist them. Customers care less about the details of what’s possible and more about getting their needs met, and it’s our job in customer service to find ways to provide that. 👉 Legendary service isn’t just about cleanliness—it’s about making people feel special. Christine’s goal is to make regular people feel like movie stars and movie stars feel like regular people. Personalizing the experience is key, but it has to come from a place of genuine care. Legendary service only works if you truly believe in it and are committed to doing your best for your customers. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley 37:52

לפני 12 weeks37:52

37:52

In this episode of Getting to Aha! , host Darshan Mehta is joined by Brian Smalley , Executive Vice President of Marketing and Sales at National Steel Car . Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. Brian Smalley is the Executive Vice President of Marketing & Sales at National Steel Car, where he leads the marketing, sales, and leasing of railcars across the U.S. and Mexico. With over 16 years in the rail industry and a background as a U.S. Marine, Brian has driven operational excellence and customer growth. Previously serving as Director of Sales at TrinityRail, he is also a veteran mentor and actively contributes to industry organizations like the North East Association of Rail Shippers. His focus is on strategic intelligence, customer-centric selling, and relationship development. KEY TAKEAWAYS 👉 From Military Service to Leadership : Brian shares how his time in the U.S. Marine Corps shaped his leadership style, emphasizing discipline, resilience, and a focus on continuous growth. 👉 Sales as Relationship Building : Brian explains how his approach to sales has evolved from transactional to relationship-driven, prioritizing customer needs and trust over price. 👉 Trust in Business and Sales : Brian discusses how trust is the foundation of successful sales, leading to deeper conversations and stronger client relationships. 👉 The Future of Rail Transportation : Brian outlines the sustainable growth potential of the rail industry, focusing on its eco-friendly advantages over other transportation methods. 👉 The Importance of Asking the Right Questions : Brian highlights how understanding customer needs requires asking the right questions to uncover deeper insights and create tailored solutions. 👉 Executive Leadership Challenges : Brian reflects on the complexities of executive leadership, balancing immediate wins with long-term strategy and a compelling vision for the future. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Brian Smalley on LinkedIn : https://www.linkedin.com/in/brian-smalley-1463029/ National Steel Car NA Website : https://www.steelcar.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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[Greatest Hits] Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 33:31

לפני 13 weeks33:31

33:31

In this Greatest Hits episode of Getting to Aha! , Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence. Becky Lawlor is a seasoned B2B tech content marketer with over 20 years of experience, helping clients from startups to Fortune 500s achieve their goals through original research-based content. At Redpoint, she specializes in creating tailored, thought-leading materials that drive performance and results. Armed with a Master of Fine Arts in Creative Writing, Becky’s expertise has delivered remarkable outcomes, including over 2.5 million readers and $255,000 in free media and advertising. KEY TAKEAWAYS 👉 Original research creates impactful content; it involves creating new, unique data through various methods. It’s high effort but yields a high reward. 👉 Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 👉 Mix your methods. Variety is the spice of life, so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications targeted for coverage. 👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So, make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 👉 Data-driven will lead to a world that is obsessed with numbers. Credibility is key; numbers are nothing without the insights they give us, so make sure you are using your data to tell a story and adapt the narrative based on the results. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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[Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting 49:26

לפני 14 weeks49:26

49:26

In this Greatest Hits episode of Getting to Aha ! , Darshan Mehta welcomes Kalil Vicioso , Principal Consultant at Tiny Hat Consulting , a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends. Kalil Vicioso is the Principal Consultant at Tiny Hat Consulting, specializing in empowering brands through cultural and consumer insights. With over 20 years of experience, he has developed innovative research tools, including a groundbreaking product with the Marriott School of Business, saving clients millions in wasteful spending. Kalil has advised major brands like Hilton on design, marketing, and brand strategy. As a board member of Insights in Color, he champions diversity in research and marketing while mentoring businesses through Helperstreet’s on-demand learning platform. KEY TAKEAWAYS 👉 Take Advantage of Every Opportunity Business opportunities are everywhere; pause, observe, and let curiosity spark inspiration. For valuable cultural insights, pay attention to how people live, interact, and activities flow. Everyday items, like a vacuum cleaner, can reveal cultural shifts. 👉 The Place of Curiosity and Observation Enhance curiosity through reading, podcasts, and diverse resources. Deconstruct activities into roles, characters, and motivations for a clearer cultural view. Understand how "setting" shapes cultural structures. 👉 Culture is Very Sensorial Culture goes beyond food, music, and language; it permeates daily life. We all live in a “water culture,” constantly immersed in it. Culture expresses itself through language, interactions, music, and more. 👉 Three Things Every Company Should Know When Pursuing Cultural Insights Focus on lived experiences to uncover meaningful audience connections. View culture as a lens, not a fixed identity, for seeing the world. Stay aware of trending words, songs, and symbols shaping culture. 👉 Play with the "Structure" Like a Puzzle Treat structure like a puzzle; dismantle to learn how components fit and interact. Solve problems backward by considering audience-brand interactions. Approach structure like detective work to uncover deeper insights. 👉 Cultural Insights Versus Normal Insights Cultural insights emphasize the role and importance of culture in context. Use cultural insights to craft communication that resonates with specific audiences. Draw on cultural insights for inspiration and fresh ideas. 👉 Research Barriers and How to Overcome Them Transform academic concepts into practical, approachable models. Explore culture as multi-layered, beyond a singular identity. Address the lack of representation by involving diverse perspectives in research. 👉 How to Communicate with People Not Immersed in Culture Share narratives and personal stories to create a connection. Step outside your position to understand different perspectives. Engage customers in workshops to actively work with insights. Use intentional disruption to reveal hidden dynamics. Diversity within groups fosters deeper audience understanding. 👉 Roles of Cultural Insights and Diversity Diversity and inclusion roles are growing in prominence across industries. Diverse senior leadership attracts varied talent pools. Relationships deepen cultural understanding beyond surface-level introductions. Leverage data and qualitative methods for richer insights. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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Unlocking the Power of Social Insights with Maz Nadjm 26:01

לפני 15 weeks26:01

26:01

In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. Maz emphasizes the untapped potential of social platforms for extracting meaningful customer insights, creating personalized experiences, and driving business innovation. He also discusses the future of AI in marketing, the need for checks and balances, and the crucial role of human oversight in leveraging these powerful technologies. KEY TAKEAWAYS 👉 Social Media as an Insight Tool: Maz highlights how social platforms are goldmines for understanding customer behavior. From passionate reviews to raw feedback, these spaces provide insights that traditional CRMs can’t capture. 👉 AI in Marketing: Generative AI is revolutionizing how businesses automate tasks, create personalized experiences, and engage with customers at scale. However, Maz warns about over-reliance on AI, stressing the importance of human intuition and creativity. 👉 The Value of Listening: Whether launching a product or refining a strategy, Maz underscores the importance of actively listening to customer conversations to uncover hidden opportunities. 👉 Future Trends: AI will continue to scale content creation, enhance hyper-personalization, and streamline operations. Yet, human oversight remains critical to ensuring ethical and effective use. 👉 Checks and Balances for AI: With great power comes great responsibility. Maz discusses the need for governance to prevent misuse of AI technologies, drawing parallels to the evolution of social media. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Maz Nadjm on LinkedIn: https://www.linkedin.com/in/maznadjm/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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