Ep.31 - Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution

Giraffes Don't Eat Steak

Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution.
In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business.
With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpose of the contest, as well as the need for clear terms and conditions.
Throughout their conversation, they share valuable insights and practical tips for using contests effectively as a marketing tool.
Tune in to gain fresh perspectives and practical strategies for creating successful contests in your marketing efforts.
03:57 Marketing promos need meaningful, brand-connected engagement.
07:48 Prize must be valuable to target audience.
11:55 Importance of promoting contest for new leads.
13:39 Using paid content may attract wrong audience.
18:36 Filter and nurture leads for successful sales.
21:19 Agreement on prize terms and conditions, validation important.
25:37 Know your audience, purpose, outcome, and alignment.

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com