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Global Trade Made Easy with Yarra Valley Dairy
Manage episode 341122058 series 3385616
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Welcome to the Global Trade Made Easy podcast, where we speak to global trade leaders, innovators, and influencers from around the world and Australia. We discuss ideas that can disrupt your organisation, industry, or career.
In this episode, we welcome Nathan Hyde, CEO of Yarra Valley Dairy and Nikki Rynia, Export Manager of Yarra Valley Dairy.
Nathan and Nikki share many insights on this 20-year export success story, including:
- How the company started from an experiment in a family home.
- The steps to growing an iconic Australian brand.
- The artisan cheese product that put Yarra Valley Dairy on the map.
- How they've experienced up to 60% growth, despite the pandemic.
- Why competitors cannot emulate their premium product.
- How they overhauled their brand for a greater connection to the product.
- Why 'world domination' isn't always better.
- The must-have business ingredient to list within a supermarket.
- How they circumnavigated challenges, and the lessons you can apply to your business.
- How to spread your risk in terms of distribution.
- 5 Top Tips to enter the export market.
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Nathan Hyde is CEO of Yarra Valley Dairy, Australia’s much-loved, award-winning artisan cheese manufacturer. With a 20-year successful history of exporting to global markets, Yarra Valley Dairy and Yarra Valley Cheese is located in one of Australia's premium wine and dairy locations, with a cheese factory and cheese shop on-site. To learn more, visit https://yvd.com.au/
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