Lars Fredriksson | Founder & CEO of Verso

Glow Journal

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1+ y ago 43:42

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In episode 105 of the Glow Journal podcast, host Gemma Watts talks to the founder and CEO of Verso, Lars Fredriksson.

It was a love of interaction, communication, and connection that led Lars Fredriksson to the beauty world. Having spent years in business, sales and marketing, he found himself talking to a stranger at a music industry party. Lars and this man were the only two guests who didn’t work in music, and it was this conversation that led Lars to his first role in the beauty world.

Lars launched Verso in Sweden a decade ago- a brand built around a patented ingredient called Retinol8 and steeped in science. The brand is now available in 25 countries and the product range consists of about 25 SKUs, each of which has taken years to develop and perfect before hitting the market.

In this conversation, which took place during Lars’ most recent trip to Australia, Lars shares why he believes everyone should use at least one Vitamin A product daily, why we really have his wife to thank for his move into the beauty space, and why we probably won’t ever be seeing a Verso neck cream on the shelves…