Tina Randello | Chief Commercial Officer of Alpha-H

Glow Journal

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2y ago 1:01:13

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In episode ninety eight of the Glow Journal podcast, host Gemma Watts talks to the Chief Commercial Officer of Alpha-H, Tina Randello.

Alpha-H was founded in a garage on the Gold Coast, in 1995, by the late Michelle Doherty.

In the year 2000, Michelle launched Liquid Gold- a glycolic acid based resurfacing treatment the likes of which had never been seen before by the global beauty industry. Liquid Gold soon developed a cult following, elevating Alpha-H from Queensland’s best kept skin secret to a bonafide global beauty powerhouse and the authority, worldwide, in acid-powered skincare.

In July of 2020, Michelle passed away following a 2 year battle with cancer. In late 2019, Michelle was in the midst of succession planning the business and met with Tina Randello, with Tina telling me she connected with Michelle and what she was doing instantly. Tina became the Chief Commercial Officer of Alpha-H in January 2020.

Following Michelle’s passing, Tina and the Alpha-H team spent time together discussing how they could continue to embody Michelle’s values as a business. In 2021, Tina launched The Encoreship, an Alpha-H initiative that has brought together multiple brands to offer women returning to work following a career break a three month paid work placement, enabling women to upskill and supporting their return to the workforce.

In this conversation, Tina shares how she ensures she’s effectively communicating with consumers in a space where product education is paramount, the difference between being trend driven and trend aware, and why it’s so important to wait it out for an opportunity that feels right.