Behind the Scenes: How Publicity Changed My Business

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #166. What are you doing that is outside of your own brand and business? How are you partnering with other brands, publications and news outlets to get your message out there in a bigger way? How are you collaborating with other people who have a similar audience to who you’re talking to that will resonate with your message? Other people's platforms should always be somewhere in your strategy — it’s become a huge part of mine! In this episode, you’ll learn the mindset shifts I’ve made to open myself up to bigger and better publicity opportunities and how you can get started no matter where you’re at!

In This Episode You’ll Learn:

• Why your definition of publicity will spark a big lightbulb moment
• What to do if you feel like you don’t have any ‘sensational stories’ for media
• They key to thinking about indirect media opportunities
• How off-topic publicity can actually increase your authority
• Why media features boost your website if not your business

Favorite Quotes

“I'm so grateful for the mentors in my life who showed me that by being more ordinary, I was actually more relatable.”

“There are things you can do to start opening up those doors that maybe you feel like someone else has to open for you. But when you start to really think about your own visibility, that’s something you have control over.”

“Take this idea that media is something that just happens and start to realize, ‘Oh wait, this is something I can go after intentionally and that doesn't make me a bad person for wanting it.’”

Discussed on the Show

• jaclynmellone.com/selena