Let Your True Personality Shine

Good Content with Shannon McKinstrie

This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content.

In this episode we’ll be covering:

• Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.
• Being true to yourself matters in your content and your followers can tell when it isn’t authentic.
• Building a connection with your audience so that followers feel like they know you.
• Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.
• Leveraging personal interests like oat milk and reality tv to create that connection with followers.
• The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.

Links + Resources
Reel #1

Reel #2

Join us in Indy for the Day One Conference!
Other episodes you might have missed:

Episode 006 : Selling a Lifestyle, Not Just a Product

Episode 007: Relatability in Everyday Content with Instagram Stories and Reels

Episode 019: Convert Viewers to Followers with the “That’s Me” Reel

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