Wake up and smell the coffee cups. Saxon Wright on how Borrow by Huskee is keeping cups out of landfill. Episode 5.

Goodtrepreneur

What if we could eliminate the 1.8 billion disposable coffee cups Australians send to landfill every year? That's exactly what Saxon Wright is working towards with Borrow by Huskee, a revolutionary reusable cup system that's making sustainability not just possible, but convenient.
The journey begins with Wright's origins as founder of Pablo & Rusty's coffee company, where sourcing trips to coffee farms revealed mountains of discarded coffee husk waste. This sparked the creation of the original Huskee Cup, incorporating this agricultural byproduct into reusable cups that found global success. But Saxon realised individual reusable cups, while helpful, weren't creating the systemic change needed to truly solve the disposable cup crisis.
Enter Borrow by Huskee – a comprehensive system where customers use an app to scan and borrow cups, returning them to any participating venue or smart bin within 14 days. The cups are collected, professionally washed, and redistributed to cafes in a seamless circular economy. Each cup is tracked through individualised QR codes, ensuring accountability and allowing each cup to be used hundreds of times before replacement.
The system is seeing remarkable success at Sydney's Barangaroo precinct, approaching 20% adoption through collaboration between building owners, waste operators, and precinct managers. What's fascinating is that many customers choose the system not primarily for environmental reasons, but simply because they prefer the superior drinking experience the cups provide – proving sustainability works best when it's also the more attractive option.
Wright's vision extends far beyond coffee cups to food containers, cold cups, wine glasses and eventually all forms of packaging. He envisions entire cities becoming single-use free through interconnected systems of smart bins, cleaning facilities, and household reuse bins alongside traditional recycling.
Ready to be part of the solution? Download the Borrow by Huskee app today to find participating venues near you and experience firsthand how convenience and sustainability can work together to create meaningful change.

Goodtrepreneur is the podcast about good people with good ideas for a better world.
Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.
Learn more at goodtrepreneur.co

פרקים

1. Wake up and smell the coffee cups. Saxon Wright on how Borrow by Huskee is keeping cups out of landfill. Episode 5. (00:00:00)

2. The Scale of Coffee Cup Waste (00:00:08)

3. From Coffee Roaster to Cup Innovator (00:01:01)

4. Birth of Borrow by Huskee (00:04:41)

5. How the Borrowing System Works (00:08:34)

6. Barangaroo Success Story (00:16:37)

7. Expanding Beyond Coffee Cups (00:23:28)

8. Building a Culture of Positive Change (00:34:17)

9. Advice for Problem Solvers (00:42:30)