Discussing CBD, HVAC, Smart Shopping, & More with Michael Norris

Google Ads Strategy with Kyle Sulerud

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about:

• How to let Google approve ads about CBD products.
• Their main client acquisition channels these days.
• The industries of their current clientele.
• The stark difference between how they handled their clients then and now.
• What he thinks about Smart Shopping campaigns.
• The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply)
• What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns?

Episode notes and transcript: https://googleadsstrategy.com/discussing-cbd/