How Are IOS 14 Changes Affecting Google Ads? Google Ads Strategy With Kyle Sulerud podcast

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תוכן מסופק על ידי AdLeg Inc. and Kyle Sulerud. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי AdLeg Inc. and Kyle Sulerud או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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The Big Pitch with Jimmy Carr

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Coming Soon...The Big Pitch with Jimmy Carr 1:08

לפני 7 ימים1:08

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1:08

Join us each week as celebrity guests pitch an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! New episode every other Wednesday starting May 28th! Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio.…

Google Ads Strategy with Kyle Sulerud « »
How Are iOS 14 Changes Affecting Google Ads?

לפני 4 שנים 15:44

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תוכן מסופק על ידי AdLeg Inc. and Kyle Sulerud. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי AdLeg Inc. and Kyle Sulerud או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads?

http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

… continue reading

111 פרקים

#Entrepreneur #Business #Marketing #AdLeg Inc #Kyle Sulerud #Googleads #Youtubeads

Google Ads Strategy with Kyle Sulerud

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How Are iOS 14 Changes Affecting Google Ads?

Google Ads Strategy with Kyle Sulerud

17 subscribers

published לפני 4 שנים

שתפו

MP3•בית הפרקים

תוכן מסופק על ידי AdLeg Inc. and Kyle Sulerud. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי AdLeg Inc. and Kyle Sulerud או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads?

http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

… continue reading

111 פרקים

#Entrepreneur #Business #Marketing #AdLeg Inc #Kyle Sulerud #Googleads #Youtubeads

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Google Ads Strategy with Kyle Sulerud

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Selling Your Marketing Business with Kenny Schumacher 31:03

לפני 4 years31:03

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31:03

In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses. Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with

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Google Ads Strategy with Kyle Sulerud

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White Labeling Google Ads with Steve Alfano 30:52

לפני 4 years30:52

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30:52

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! https://www.alfanomarketingsolutions.com/

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Google Ads Strategy with Kyle Sulerud

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Google Ads for Investment Banking (...and for Partying!) with David Shapiro 28:48

לפני 4 years28:48

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28:48

From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/

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Google Ads Strategy with Kyle Sulerud

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A Google Ads Optimization Strategy Most People Overlook 8:20

לפני 4 years8:20

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8:20

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

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Google Ads Strategy with Kyle Sulerud

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What Makes a Good Keyword? 10:55

לפני 4 years10:55

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10:55

In this episode, Kyle answers the question: "What makes a good keyword?"

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Google Ads Strategy with Kyle Sulerud

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How To Get A Google Ads Account Unsuspended? 17:38

לפני 4 years17:38

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17:38

In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/

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Google Ads Strategy with Kyle Sulerud

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What Can I Do To Improve My YouTube Ads Results? 10:43

לפני 4 years10:43

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10:43

In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/

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Google Ads Strategy with Kyle Sulerud

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How To Optimize Google Ads With Limited Data 13:48

לפני 4 years13:48

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13:48

In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/

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Google Ads Strategy with Kyle Sulerud

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How Are iOS 14 Changes Affecting Google Ads? 15:44

לפני 4 years15:44

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15:44

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

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Google Ads Strategy with Kyle Sulerud

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What Happens if You Run Two Identical Campaigns with Different Bid Strategies? 10:59

לפני 4 years10:59

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10:59

In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies

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Google Ads Strategy with Kyle Sulerud

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What's Your Process Before Scaling a Campaign? 9:19

לפני 4 years9:19

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9:19

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/

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Google Ads Strategy with Kyle Sulerud

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YouTube Ads Hooks with Dean Graziosi 17:59

לפני 4 years17:59

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17:59

In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean…

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Google Ads Strategy with Kyle Sulerud

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Do Negative Keywords Still Block Hidden Search Terms? 5:27

לפני 4 years5:27

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5:27

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/

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Google Ads Strategy with Kyle Sulerud

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How to Get Coaching Clients From Google Ads 7:11

לפני 4 years7:11

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7:11

In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/

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Google Ads Strategy with Kyle Sulerud

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When & How to Focus on Google Ads? 9:03

לפני 4 years9:03

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9:03

In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? Elite Local Ads: https://www.adleg.com/elite-local-ads 14 Day Audit: http://adleg.com/googleadsaudit…

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Google Ads Strategy with Kyle Sulerud

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Will My Account Be Suspended For Repeated Policy Violations? 4:40

לפני 5 years4:40

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4:40

In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you reach out to Google for support? Can you ask Google why your ads are getting disapproved? Check out the blog: http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?…

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Google Ads Strategy with Kyle Sulerud

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What Bidding Strategy To Use In Remarketing Campaigns? 5:57

לפני 5 years5:57

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5:57

In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations can CPC be more competitive? Check out the blog: http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?…

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Google Ads Strategy with Kyle Sulerud

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Should I Bid For The Top Position If I Have A Limited Budget? 6:16

לפני 5 years6:16

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6:16

In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all times? What does it mean when you're losing clicks due to budget? What does it mean when you're losing clicks due to rank? Check out the blog here: http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget…

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Google Ads Strategy with Kyle Sulerud

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Google's Move To Hide Search Terms From Us 10:09

לפני 5 years10:09

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10:09

In this episode, Kyle answers the questions: What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for advertisers? Are all advertisers experiencing the same disadvantage? Or just a chosen few?…

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Google Ads Strategy with Kyle Sulerud

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My Competitor is Violating Policies by Serving Multiple Ads at Once 8:22

לפני 5 years8:22

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8:22

In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your single ad? Read the blog here: http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/…

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Google Ads Strategy with Kyle Sulerud

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How to Get Started on Google Ads With a Shoestring Budget? 9:31

לפני 5 years9:31

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9:31

In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you have a low budget? Why do some keywords cost more than the others? Read the blog here: http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/…

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Google Ads Strategy with Kyle Sulerud

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How To Target People Who Aren't Searching For My Products? 7:55

לפני 5 years7:55

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7:55

In this episode, Kyle answers the questions: Is there a way to find and use keywords with search intent if nobody is searching for it? At what instance is Google Search Ads not good to use? When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads? Read the blog: https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products…

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Google Ads Strategy with Kyle Sulerud

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What is the Best Approach to Setting Up Conversion Tracking? 5:26

לפני 5 years5:26

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5:26

In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'. Read the blog here: https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true…

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Systematizing Google Ads with Mike Lannen 21:43

לפני 5 years21:43

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21:43

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing. Mike shares his insights about: How they were able to cope with the remote work set up during the COVID19 pandemic. The type of clients they are currently working with. The secret sauce in retaining clients. How long it takes to see results from SEO for a newly-launched website. Software(s) they use for researching keywords for a new client. The software they use for tracking the results of their digital marketing campaign. What’s his stand on the theory that Google Ads has an effect on SEO. Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/…

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Discussing CBD, HVAC, Smart Shopping, & More with Michael Norris 35:23

לפני 5 years35:23

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35:23

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about: How to let Google approve ads about CBD products. Their main client acquisition channels these days. The industries of their current clientele. The stark difference between how they handled their clients then and now. What he thinks about Smart Shopping campaigns. The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply) What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns? Episode notes and transcript: https://googleadsstrategy.com/discussing-cbd/…

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Google Ads Strategy with Kyle Sulerud

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Google Ads $0.01 Clicks (in 2002), Guaranteed Conversion Bidding, & More with Kevin De Vincenzi 20:04

לפני 5 years20:04

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20:04

In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing. Kevin has been at the internet marketing game since 1996. He shares his insights about display campaigns and guaranteed conversion bidding. This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS). Episode notes and transcript: https://googleadsstrategy.com/google-ads-penny-clicks-and-more/…

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Make Each Click Count Using Google Shopping with Andy Splichal 27:16

לפני 5 years27:16

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27:16

In this episode, Kyle talks to Andy Splichal, the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer: What are some of the main things that Google Ads managers should consider? What should they be doing in order to have the best chance for success with their Google ads? Are there certain types of products or certain price points that work better with Google Shopping? What are some of the biggest mistakes people make when they run Google Ads on their own? Episode notes and transcript: https://googleadsstrategy.com/make-each-click-count-using-google-shopping/…

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Google Ads for Nonprofits with Tim Tompkins 18:21

לפני 5 years18:21

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18:21

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the bidding strategies that should be implemented? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/…

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YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers 53:21

לפני 5 years53:21

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53:21

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

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Best Ways To Scale Google Shopping Campaigns 6:42

לפני 5 years6:42

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6:42

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns. Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

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Google Ads Strategy with Kyle Sulerud

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Why Not Target My Competitors' Names? 9:25

לפני 5 years9:25

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9:25

In this episode, Kyle answers the question: What are the advantages and disadvantages of targeting competitors' names when running Google ads? Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/

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Google Ads for Locksmiths with David Edwards 17:14

לפני 5 years17:14

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17:14

In this episode, Kyle’s guest, David Edwards, answers the questions: What kind of Google ads campaign is the biggest mistake for locksmiths? What is “Google Guaranteed” and how does it affect campaigns for locksmiths? Is click fraud a real concern for locksmiths? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/…

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Navigating Your Google Ads Campaigns Through COVID-19 9:22

לפני 5 years9:22

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9:22

In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to what you were doing in the last month, week, or days? https://www.youtube.com/watch?v=0qCzfg6oBz8

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Am I Bidding Against Myself? 6:41

לפני 5 years6:41

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6:41

In this episode, Kyle answers the questions: Can your smart campaign ever beat your search campaign in the same account? Is it advantageous to have multiple campaigns in one account? Episode notes and transcript: https://googleadsstrategy.com/am-i-bidding-against-myself/

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How Can I Get Started with Google Ads for eCommerce? 6:45

לפני 5 years6:45

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6:45

In this episode, Kyle's guest, Nik Armenis answers the questions: When you’re just starting out, how should you set up your campaign? How should you remarket on Google? Why should you start remarketing on the YouTube network? What’s the best practice when running Google Shopping ads? Episode notes and transcript: https://googleadsstrategy.com/how-can-i-get-started-with-google-ads-for-ecommerce…

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When Will Manual Campaign Optimization Become Counterproductive? 8:57

לפני 5 years8:57

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8:57

In this episode, Kyle answers the questions: Is there actually a future where manually touching anything in a campaign going to be counterproductive? Can the best human do better than the best machine? Will Google ads still have continual success without the human element? Should humans work with or against Google’s AI? Episode notes and transcript: https://googleadsstrategy.com/when-will-manual-campaign-optimization-become-counterproductive/…

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How Is The Coronavirus Affecting Google Ads? 21:17

לפני 5 years21:17

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21:17

In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads. Episode notes and transcript: https://googleadsstrategy.com/how-is-coronavirus-affecting-google-ads/

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Google Ads Strategy with Kyle Sulerud

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Google Ads for Car Dealerships with Todd Friedman 21:12

לפני 5 years21:12

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21:12

In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions: What are the top three things that car dealerships should be focusing on with their Google ads? How important is video marketing for any business? How competitive is the automotive industry when it comes to Google Ads? What are the 3 tiers in automotive advertising? How can you stay updated with the latest news in the automotive industry? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-car-dealerships/…

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How and When To Use Portfolio Bid Strategies? 8:46

לפני 5 years8:46

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In this episode, Kyle answers the questions: What is a portfolio bid strategy? What are the available options in portfolio bid strategies? What are the 2 horrible bidding options that I won’t recommend? Should you always want to change your target CPA for an entire campaign or an entire account? What is the best way to run target CPA campaigns? Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/…

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When Should I Use Smart Shopping Campaigns? 4:52

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What Is The Best Targeting To Layer For Display/YouTube Ads? 9:44

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Google Ads for Chiropractors with Fernando Vela 16:34

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What Are Some Ways PPC Agencies Can Charge Clients? 17:12

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How to Hide Products From Google Shopping Ads? 4:27

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Are You Using Audience Targeting in Your Google Search Campaigns? 15:43

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Google Ads for eCommerce with Nik Armenis 19:23

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Why are Google Reviews Important When Running Google Ads? 7:58

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BONUS: 8 Money-Saving Tips For Google Ads In 2020 9:01

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Google Ads for Pressure Washing Companies with Zeke Domowski 23:47

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Are Display Ads Cheaper Than Search Ads? 9:42

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Is Google Ads Worth It For Small-Margin Services? 7:17

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Google Ads for Limo Companies with Mark Petree 23:23

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How To Avoid Consumer Search Terms When Targeting B2B Keywords? 7:20

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Best Ways To Send Leads To Clients 6:59

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My Conversion Rate Sucks...What Should I Do? 8:41

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Google Ads For Dentists and Orthodontists with Callum Davies 23:03

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Are Google Smart Campaigns A Waste Of Money? 6:34

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Biggest Google Ads Mistake That You've Learned From? 14:13

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How To Target Local Ads To People In Outside Locations? 6:59

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Is Google Trying To Cut Us Out? 8:27

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8:27

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